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How can companies attract and retain customers ? & How can they cultivate strong customer relationships ?

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Page 1: How can companies attract & retain the right customers and cultivate strong customer relationships

How can companies attract and retain customers ?

&

How can they cultivate strong customer relationships ?

Page 2: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 3: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 4: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 5: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 6: How can companies attract & retain the right customers and cultivate strong customer relationships

PERSONALIZING MARKETING

Page 7: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 8: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 9: How can companies attract & retain the right customers and cultivate strong customer relationships

One-to-One Marketing

Page 10: How can companies attract & retain the right customers and cultivate strong customer relationships

THE POWER IS WITH THE CUSTOMER

Page 11: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 12: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 13: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 14: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 15: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 16: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 17: How can companies attract & retain the right customers and cultivate strong customer relationships

Building Loyalty

Page 18: How can companies attract & retain the right customers and cultivate strong customer relationships
Page 19: How can companies attract & retain the right customers and cultivate strong customer relationships

Created by Bhavnoor Singh, IITR, during a

marketing internship by Prof. Sameer Mathur, IIM Lucknow. (See www.IIMInternship.com ).

http://www.google.com/url?q=http://www.IIMInternship.com&sa=D&sntz=1&usg=AFQjCNFUonXVd-8K9LE3EyWz1vON5QbuLg

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