how can companies exploit pr and publicity?
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Post on 16-Aug-2015
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- 1. Public Relations Thepracticeof managingthespread of informationbetweenan individual or an organization and thepublic
- 2. 5 Functions Press relations Product Publicity Corporate Communications Lobbying Counselling
- 3. Marketing Public Relations Launch new products Influencing specific target groups Defend products that have encountered public problems Building favourable public image Creative PR affects public awareness at a fraction of cost of advertising
- 4. Tools in Marketing PR Publications Events Sponsorships NewsSpeeches Public Service Activities Identity Media