how can companies exploit pr and publicity?

Click here to load reader

Post on 16-Aug-2015




2 download

Embed Size (px)


  1. 1. Public Relations Thepracticeof managingthespread of informationbetweenan individual or an organization and thepublic
  2. 2. 5 Functions Press relations Product Publicity Corporate Communications Lobbying Counselling
  3. 3. Marketing Public Relations Launch new products Influencing specific target groups Defend products that have encountered public problems Building favourable public image Creative PR affects public awareness at a fraction of cost of advertising
  4. 4. Tools in Marketing PR Publications Events Sponsorships NewsSpeeches Public Service Activities Identity Media