how can design organisations innovate? co-creating a culture of value

How Can Design Organisations Innovate?– Co-Creating a Culture of Value

Oriol Bedia User Experience & Interaction Designer Follow Me @oriolbedia Say Hello [email protected]

Hello, I’m Oriol

Follow Me @oriolbedia Say Hello [email protected] Bedia User Experience & Interaction Designer

Overview 1. Innovation > Culture of Value 2. Culture of Value > Robust Value 3. Robust Value > Continuous Conversations

Oriol Bedia UX & IxD Follow Me @oriolbedia


Innovation

– What do we mean by innovation?

What is innovation?


1. Innovation > Culture of Value

Digital disruption




Technology trends




Transforming landscape




Silicon valley unicorns




Bullshit!




How to innovate?



Design creates culture. Culture shapes values. Values determine the future– Robert L. Peters. Designer and Principal of Circle



Culture of value



– That’s a first solid step to innovation

User-Centred Design



Colleague-Centred Design



Culture of Value


2. Culture of Value > Robust Value


How to create a culture of value?

The real challenge for design organisations is to foster innovation internally





Internal value



Internal value = External value

Authors become value generators and a reason for connecting people



– Francesco Franchi. Creative Director & Journalist at IL



Robust value



Robust value

Multidisciplinary value

1

Differential value

2

Constant value

3

– A diversity of experiences & points of view

1. Multidisciplinary value





Design problem

Team member - Discipline 1





– The sum of diverse knowledge

2. Differential value





Unique purpose

Differential value

Genuine

vision

>>

– A uniform level of consistency across a product or service

3. Constant value





Constant value

– You can’t hardly generate value on your own. Value is a collective sport



Just not on your own



Value creation system

Robust Value


How to co-create internally?


3. Robust Value > Continuous Conversations

– Fordist principles for management, production & delivery

Design organisations haven’t really learned



If I had asked people what they wanted, they would have said faster horses– Henry Ford. Founder of Ford Motor Company



– Is it about speed?

Cars. Faster Cars.



– Is it about speed?

Faster design



– What? Internal co-creation?

Who has time?!




For the sake of the user, we mastered the art of mistaking productivity for efficiency. Maximising the amount of design solutions, rather than their quality


The most effective teams are not those whose members have the highest IQs, but rather those whose members are most sensitive to the thoughts of others– Alex Pentland. Director of MIT’s Human Dynamics Laboratory.



Continuous Conversations





Continuous Conversations

Reflect

1

Listen

2

Adapt

3

– To speak-up, react & learn

1. Reflect



– To speak-up, integrate & iterate

Manage Learning > Agile



– Jared Spool. Founder UIE, Co-founder Center Centre

5th question to the stand-up 1st What did all do yesterday? 2nd What are we planning to do today? 3rd What's in our way? 4th What's the most important thing? 5th What did you learn since the last stand- up & how will you use it going forward?



– That simple

2. Listen



– Hey designer, you should…

Be better at coding




Be great at public speaking




Be mastering business




Be doing some research




Be better at listening



Before we become better at anything else, we should simply become better listeners



– Who has the lead?

3. Adapt



– Team members as enablers of value creation

Adaptable Leaderships



In a constant changing world, no single member can lead at all times and in all situations. Rigid rules are counterproductive for any team.



– An agile culture of thinkers committed to create value

Modern organisations



Ownerships, quality & outcomes



What we’ve learned


Innovation starts with the people you work with


How Can Design Organisation Innovate? – Take-away #1

Colleague-Centred Design



You can’t hardly generate value on your own





Value Creation System

Co-Creation is for modern organisations



Ownerships, Quality & Outcomes



– See you around

Oriol Bedia User Experience & User Interaction Designer Follow Me @oriolbedia Say Hello [email protected]

Thanks! Danke! Gràcies!