how can hr use and leverage social media
DESCRIPTION
How HR can use social media and social technologies to build external talent communities, build and employment brand, and engage employees in internal communities - some thoughts and ideas by Social Business Strategy firm 2020 SocialTRANSCRIPT
2020 Social: Employee Communities
Because Work is SocialFebruary 2010
Who Are We
Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’
Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell
Strategy & Marketing
Strategy & Marketing
Organizational Development
Kaushal SardaConsultantCapgemini CRM, Uhuroo Founder
Enterprise Software
What Do We DoWe build and nurture online communities for clients
and drive loyalty and advocacy.
help them build strong long-term relationships
to catalyze collaboration and innovation
How Do We Work?Engage(Ongoing)
Diagnose & Plan(2-8 weeks)
Build(4-12 weeks)
Community management
Social media analytics
Social CRM
Social ads
Social media campaigns and contests
Senior management workshops
Primary and secondary research
Strategic roadmap
Community platforms
Social applications
Integration with Facebook, LinkedIn and Twitter APIs
Five Reasons Why Business and Work is Social
Conversatio
nConsumer Generated
Content
Collaboration
Collective Intelligence
Community
!
Conversations
Listen to them, reach out to them, engage them in a two-way conversation.
Your customers, partners and employees are talking about you, in public.
Have you worked with this vendor?
Yes! They adhere
and exceed their
promises
Collaboration
Create rich profiles and shared workspaces to enable employees to help each other.
People work together in flow when they connect with each other as people.
How do I fix this issue?
Let me tell you how!
Community
Build and nurture a community platform to host your clinicians , admin employees and consultants
Internal Communities come together around a shared social object: a lifestyle, cause or passion.
I love my
car!I love travel!
I love road trips!
Collective Intelligence
Ask for their ideas, help them build on them, recognize and reward them for their contribution.
Consultants, employees and partners can give you new ideas and insights.
Here’s how we
can make it better!
It worked! Thank you!
Here’s an
idea! !
Employee Generated Content
Take a look at this
presentation that I made
Here are photos
from the NY
conference
Here’s what I did yesterday
Tap into their creativity. Ask them to interpret your culture.
Your employees love to express themselves.
?
PROBLEM
SOLUTION
The Big QuestionHow do we engage the different talent pools with the organization?
Different people have different needs – incentivise them to engage with you and each other – and start a conversation
!
INSIGHT
ACTION
Talent Communities Are Social
It needs time and social engagement from the organization to build
Find your most passionate and communicative employees and mentor them to become Talent Community Managers.
Engaging External Talent community
1.Expert blogs
2. News Aggregation platform
3. Advocacy Program
4. UGC campaign module
5. Integration with social platforms
6. Discussion forums and groups
Your Organization
Showcase Culture: Directi Video shared during the
recruitment process :- The Directi story- Industry snapshot- Work culture- Designations and job descriptions- Employee quotes- A typical work day at Directi- Career growth-Benefits at Directi- How to Apply and selection process
http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation
Employment Branding: EMC
External employment branding- encourages bloggers to act as organic brand ambassadors
EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn
Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting
Showcase work culture- Employee blogs
Source: http://www.microspotting.com/
HR and recruitment focused community platform
Connect recruiters with potential employees
Source: http://microsoftjobsblog.com/
Social recruitment platform for potential employees.
Recruiters help with job-hunting, resume writing, interview preparation, etc
Share upcoming job fairs, events, vacancies
Onboarding Candidates
Source: http://campusconnect.infosys.com/forum/
Idea: Discussion forum on relevant topics
Reference: Infosys campus connect forum
?
PROBLEM
SOLUTION
Listen and Respond to Conversations
Across different forums, social networks, platforms on the social web
Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.
Social CRM Results
Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches.
Build a process that would empower users to respond and participate in the conversation
Engaging Internal Talent Networks
Some Examples
The components of Engagement
People I work with
Rewards and Recognition
My Work
Areas where Organizations usually focus employee engagement initiatives
Employee Networking Status updates
to keep people informed, and other’s status to be informed
Widgets to follow information useful to user
Productivity tools like to do lists, calender can be included
Example: EMC Internal social network
- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section
http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation
Connecting the workforce – breaking silos: Davies
REQUIREMENT- collecting, refining and
sharing company-wide best practices and subject matter expertise
- Speeding up training and knowledge transfer
- Creating a connected and collaborative workforce
SOLUTION-Internal messaging system-Wikis + Blogs- Customizable dashboards
Breaking information silos at Angel.com
-Efficient way to collect valuable insights from multiple contributors-Create a corporate memory of information/ insights, to surround deliverables with context-Allow team members in all departments to engage in a collaborative way. -Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that work
SOLUTION-Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features
Internal Jobs @ StarBucks
Tool for employees that allows them the option of charting their own career graph
Interactive internal recruitment tool
Career assistance through polls, blogs, forums and wikis
Career development resources
http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=
Enterprise Collaboration - Benefits Improve visibility on projects and initiatives Improve employee productivity Improve internal communication effectiveness Promote corporate culture and community building Ensure compliance to internal processes Effectively leverage corporate knowledge &
expertise Eliminate inefficient communication tools and habits
Ask Us How2020social.com | [email protected]|
@[email protected]@gauravonomics
[email protected]@gautamghosh
[email protected]@evansdave
[email protected]@ksarda