how can social media benefit the construction workplace · how can social media benefit the...

How can Social Media Benefit the Construction Workplace

March 22, 2017Canadian Construction Association Annual Conference 2017

© 2017 TrueCourse Communications Inc. © 2017 TrueCourse Communications Inc.

facts

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*Source: https://wearesocial-net.s3.amazonaws.com/uk/wp-content/uploads/sites/2/2017/01/Slide007.png

© 2017 TrueCourse Communications Inc.

top platforms

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*Source: http://businessisfun.club/social-media-habits-2017/


LinkedIn

World’s largest professional network with 600 million users~2 new members sign up every secondOrganizations leverage company profiles and have followersClosed groups provide great thought leadership platformsGetting a facelift in 2017

Think of this social media property as the corner of the cocktail party where experts are exchanging useful information and ideas specific to their industry

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*Source: LinkedIn, November 2016


YouTube

More than 1B unique users ~5B videos are watched on YouTube every single day!Reaches more 18-49 year-olds than TVAverage viewing per mobile session is now 40 minutes+#2 search engine after Google

Think of YouTube as “the day after” video of the cocktail party… catching all the conversations and anything else that happened

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*Source: YouTube, November 2016 & Fortunelords.com


Google+

200M Active Users Build a graphically interesting landing page – photos, awards, certifications & share interesting news stories All about adding people to your circleSignificantly relevant to SEO… hint… which is the largest search engine?

Think of Google+ as the group of key influencers at the cocktail party, and you want to be apart of the buzz they are creating

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*Source: Expanded Ramblings, November 2016


Instagram

Launched in October 201020% of all Internet users are on Instagram600M Monthly Users & 95M Photos Uploaded per Day Mobile photo-sharing application that allows users to share pictures and videos either publicly or privatelyTag-driven for search function (heavy use of hashtags on this platform)Has likes and comments similar to Facebook, Follow similar to TwitterStrengths are the social, community, filter and geo tag capabilities

Think of Instagram as the place you’d share your photos from the cocktail party and go to see photos that other attendees posted…

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*Source: https://www.omnicoreagency.com/instagram-statistics/


Snapchat

Launched in Sept 2011301M Monthly Active Users Average of 2.5 Billion Snaps per day Real-time photo and video sharing application that sends “snaps” to people on your friends list or your stories Has chat functionality, filters and live video chat featureYou can streak on snap

Think of Snapchat as the social platform for sharing your photos and videos real-time while at the cocktail party with your friends…

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*Source: http://expandedramblings.com/index.php/snapchat-statistics/


what can social media do?

Build a strong online brand reputation & raise brand awarenessEstablish thought leadership Provide customer engagement & supportInteract with audiences to influence or evoke specific actions• Education on important issues, manage crisis or celebrate success• Purchase products and services• Employee engagement

Complement traditional talent acquisition effortsRelationship Building/Partner CollaborationSupport biz dev, lead generation and sales Valuable marketplace insightWorks in parallel with SEO/search rankings

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key takeaways

Spend some time to set achievable goals that align with the business needsSelect the platforms that will work best for your target audiences and your organization Determine what content you will repurpose or generateLook for creative ways to resource and scale as neededLeverage the tools available to automate & monitorCode of conduct and policy for use are criticalBe prepared - there will be on occasion negative commentsAppreciate the time it takes to build a following/build momentumSet metrics to see what's working and what’s not Jump in and get started even if not 100% perfect

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trends

Real-time user experience• 360° video, live streaming and animated visuals • Instagram and Snap are on • Personalization of content • Chat bots/Artificial Intelligence for marketing automation & customer support • Quality and valued interactions vs. volume

Rising customer expectations for brands to engageSocial advocacy for content amplification Better tools and data

• Customer experience and business results vs. vanity metrics• More tools to target and retarget• Still wrestling with unstructured data and applied ROI

Growth in “in-app” integration = more social commerceNothing is free: platforms moving to pay-to-play model Paid distribution (social advertising) is now more affordable

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thank you

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Veronica Farmer – Chief Navigator613 862 3346 I [email protected]

Thanks for listening, now go… share, snap, streak, pin, tweet or

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how can social media benefit the construction workplace · how can social media benefit the...

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