how can social media help your business
DESCRIPTION
How can social media help your business? The marketing professionals at Laser Burn Media present a series of examples of how real-life businesses are using social media to increase sales, drive traffic, and save money on their marketing expenses.TRANSCRIPT
A Laser Burn Media Presentation
Social Media as a Business Tool
• Social media connects you with people, organizations, and conversations
• Businesses that use social media are more aware, more connected to their customers and suppliers, and are more efficient
• You might not understand social media…but your customers and your competitors do
ShipServ
• ShipServ sells a range of software and services to maritime shipping companies
• The company recently invested $30,000 into a social media campaign
• Results….– Increased contact-to-lead conversion by 150%
– Increased lead-to-opportunity conversion by 50%
– Decreased campaign management cost by 80%
– Increased number of sales-ready leads by 400%
– Social media campaign paid for itself in 3 months
– The company estimates similar results would have cost $150,000 using traditional media
Source: http://www.businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-success/
Emerson Salon
• A Seattle based hair salon that has made social media a foundation of their marketing efforts
• Results….– 75% of business is generated from Facebook, Twitter, and
the company’s blog
– Website traffic has tripled
– Clients routinely post their appointments on Facebook
Source: http://mashable.com/2010/06/02/small-business-social-media-success-stories/
Tom Fox Law
• A small, one-man law firm specializing in working with the US Foreign Corrupt Practices Act (FCPA)
• Made the decision to only market via social media
• Results…
– Has been interviewed by the Wall Street Journal
– Retained by LexisNexis to write a series of papers on the FCPA
– His work has been circulated on Capital Hill
– Hired as a consultant to a major US firm
Source: http://www.spinsucks.com/social-media/social-media-success-story/
Dr. Irena Vaksman, DDS
• A San Francisco dentist who has to compete with hundreds of other dentists in the same building
• Started a social media campaign that incorporates Facebook, YouTube, and Groupon
• Results…
– Signed up 320 new clients in five months
– Patients and potential patients converse with each other on the doctor’s Facebook page
Source: http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/
Want Results Like These?
• Contact Laser Burn Media today
• We can help your business develop and execute a social media strategy that is right for you
[email protected](570)795-9467