How Can Social Media Help Your Small Business?

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Presented to the small business owners and members of the Covington Arts District, Covington KY, July 2009.

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  • Social media: How can it help your small business? presented to the Covington Arts District Covington, KY July 27, 2009 Pete Healy, Director, Crowbar Marketing [email_address] 859.630.7356
  • social media: whats old is new
    • Do you know anybody else in this room?
    • Do you have friends outside of this room?
    • Do you think theyd like to meet some of the in-the-room and the outside-the-room guys?
  • social media: whats old is new
    • Remember this?
  • social media: whats old is new
    • How about this?
  • social media: whats old is new
    • Human beingspeoplelike to
    • connect
    • belong
        • share
    • express themselves
  • social media: whats old is new
    • Its a chance to make our brand, our business, meaningful .
    • We talk about targets.
    • But the Brits talk about
    • offerings.
  • social whatever: definitions & stats
    • Social media: New online platforms by which to communicate with more people more quickly and more widely than ever before.
    • com mu ni ca tion: The exchange of thoughts, messages, or information. (American Heritage Dictionary)
  • social whatever: definitions & stats
    • Social networks: New formations of online groupseven communitiesby people who share common interests or concerns, personal or professional.
  • social whatever: definitions & stats
    • Social marketing: Using social media & networks to share your offering in new ways, expanding opportunities to engage people with you, your brands, your business.
  • social whatever: definitions & stats
    • Americans now using online social networks: 110 million (60% of the online population).
    • The average user logs on 5 days a week, 4 times a day, and for 15min each time.
    • More than 50% friend at least one brand.
    Study by Anderson Analytics, July 2009 http://adage.com/digital/article?article_id=137792
  • social whatever: definitions & stats
    • 77 million users: 29-44yrs; average income $60,000+; married; more than 120 connections.
    • 67 million users (and declining): 15-29yrs; avg income $44,000; users reporting less frequent usage in past 6mo.
    Study by Anderson Analytics, July 2009 http://adage.com/digital/article?article_id=137792
  • social whatever: definitions & stats
    • 12 million users: 35-44yrs; avg income $58,000; entrepreneurial; interested in restaurants, news, sports, pop culture.
    • 25 million users: 35-49yrs, M/F = 57%/43%; business-focused; avg income $89,000; interested in news, politics, sports, tech gadgets.
    Study by Anderson Analytics, July 2009 http://adage.com/digital/article?article_id=137792
  • social whatever: definitions & stats Study by Anderson Analytics, July 2009 http://adage.com/digital/article?article_id=137792
  • social whatever: definitions & stats
    • The biggest reason to use social media is that its free. You can be a significant player online without laying out any cashBut getting up to speed on social media is like learning to ride a bike; its difficult and intimidating at first, but once you get the hang of it you can get where you want to go quicklyand even enjoy the ride.
    • (Steve McKee, Business Week , 1/16/09)
    • http://www.businessweek.com/smallbiz/content/jan2009/sb20090116_666697.htm
  • social whatever: definitions & stats
    • Small businesses typically get more than half of their customers through word of mouthand Twitter is the digital manifestation of thatSmall-business owners like Twitter because they can talk directly to customers in a way that they were able to do only in person before.
    • (Claire Cain Miller, New York Times , 7/23/09)
    • http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html
    Find out why Jack Welch loves Twitter: http://www.businessweek.com/mediacenter/podcasts/welchway/welchway_06_05_09.htm
  • social whatever: definitions & stats
    • As a business owner, you can put up your business profile [on LinkedIn] and start engaging with otherbusiness ownersand potential customers[to] build up your reputation and credibility.
    • ( Social Media Marketing For Local Businesses )
    • http://tentang-bisnisku.com/2009/06/28/social-media-marketing-for-local-businesses/
  • social marketing tips & examples
    • Getting started:
    • Set a purpose beyond selling: Learn more about your customers, connect with other business owners & professionals, offer expertise & insights, etc.
    • Keep it manageable: 2-3 sites is plenty! Set up your profile, use your real name, add your photo.
    • Connect, exchange, grow: Invite friends, staff, customers, suppliers. Be ready for conversation .
    • Search for more people, groups, topics of interest on your sites. Listen and learn; then add your voice!
    • Make your offer your unique value & participationso that people are delighted to recommend you.
  • social marketing tips & examples
    • Twitter: other arts & cultural districts
    http://twitter.com/ http://www.twittonary.com/
  • social marketing tips & examples
    • Twitter: other arts & cultural districts
  • social marketing tips & examples
    • Twitter: other arts & cultural districts
  • social marketing tips & examples
    • Twitter: subject searches lead to businesses
  • social marketing tips & examples
    • Twitter: subject searches lead to businesses
  • social marketing tips & examples
    • Facebook: local businesses
    http://www.facebook.com/
  • social marketing tips & examples
    • Facebook: local businesses
  • social marketing tips & examples
    • Facebook: local artists in Greater Cincinnati
  • social marketing tips & examples
    • LinkedIn: connecting, learning, sharing
    http://www.linkedin.com/
  • social marketing value
    • Recommendation is the currency in the business web. Recommendation = conversation, conducted by othersMake your team and your business partners a helpful hand to your customer base and your industry...When all the connections of all your team mates and partners recommend your products and services because they are helpful to others, you become one of the top successful business[people].
    • Axel Schultze, Social Media Academy (Palo Alto, CA)
  • resources & references
    • http://socialmedia-academy.blogspot.com/2009/07/how-to-start-in-social-media.html
    • http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html
    • http://www.businessweek.com/smallbiz/content/jan2009/sb20090116_666697.htm
    • http://www.businessweek.com/smallbiz/content/aug2008/sb2008086_346094.htm
    • https://www.openforum.com/idea-hub/topics/technology/article/by-the-numbers-social-media-and-small-business
    • http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm
    • http://www.squidoo.com/socialnetworkingforbusiness
    • http://theengagingbrand.typepad.com/the_engaging_brand_/2009/05/why-is-social-media-important-to-a-brand.html
    • http://twitter.com/
    • http://www.twittonary.com/ (user-friendly dictionary of Twitter terms & abbreviations)
    • http://www.facebook.com/
    • http://www.linkedin.com/