how can you compete like amazon
TRANSCRIPT
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How to Compete Like AmazonDecember 13, 2016
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Your Tour Guides...
Dan BoutinVice President, Digital Strategy@DanBoutinGNV | [email protected]
Mat BallProduct Marketing Manager@matball49 | [email protected]
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Shameless plugs, but worth your time.
No hassle, personal consultation.
Tech Talk Part 3.Special Guest - SOASTA Chairman
Ken Gardner
FACT: SOASTA’s customer base includes over ½ of the Internet Retail 100 list!
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Today’s Agenda
1. E-commerce - context, who’s saying what, Amazon...
2. Office Depot
3. Lowes
4. Takeaways and Questions...Let’s jump in...
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E-Commerce is on fire!
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How to keep up? All about digital...
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Amazon’s impact...
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Why is Amazon so successful?
Technology“Technology infuses all of our teams...our processes, our decision-making, and our approach to innovation in each of our businesses.” – Jeff Bezos, Amazon
Data“Bigger is better. The more data you collect, the more fine-grained you can do your analysis.” – Werner Vogels, Amazon CTO
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Amazon’s 2015 Results...
Amazon in 2015:● 13% Conversion Rate (74% for Amazon Prime)● 183 Million Unique Visitors / Month● Customer Satisfaction Score of 83 (ACSI)
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Today’s Challenge…..
“We have a ton of data. We don’t know what’s it’s telling us.” - Carl Brisco, SVP e-Commerce, Office Depot
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Office Depot’s Digital Transformation
• From back-room QA lab to DPMo Evolving from testing to performance management
o Involved in every release
• User experience based testingo RUM-based testing, pre- and in-production
o Optimizing marketing campaigns & landing pages to
increase web and mobile conversion
• Real-time campaign & ad performance tracking o Leveraging data science to track campaign progress in real time based
on real user data
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LIVE Campaign Tracking
Anomaly Detection Revenue spike? Is there a
price error?Revenue too low? Check
webperf
Activity by CampaignCumulative Revenue by Campaign
Cumulative Revenue
All Activity
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CURRENT STATE: CAMPAIGN PAGE TYPES
DATA:NOV 24-NOV 28
DESKTOP
MOBILE TABLET
Challenge:All Campaign Pages Slower Than Non-Campaign Pages
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Benefits Gained & Expected
• Better understanding of how performance impacts revenueo Especially when analyzing web performance components
• Better understanding of customer journeyo Marrying web performance with revenue outcomes
• Using live UX data for actionable insightso Third party impacts
o Landing page performance, etc.
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Today’s Challenge…..
“Our data changes every day. That makes data science the key.”- Stephen Carvelli, VP IT Digital, Lowe’s
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Lowe’s Digital Performance Center of Excellence
• Deliver excellent omnichannel customer experienceo Real user monitoring (RUM) by location, device, campaign, conversion …
• Leverage actionable analytics to increase revenue & agilityo Real time forensic analytics on 1st and 3rd party resources
o Predictive analytics for forecasting & hypothesis testing
• Achieve higher quality via RUM-based testing & QA o Testing pre- and in-production using real user patterns
o Mitigate risks and MTTR
• Single Source of Truth o Advanced real-time visualizations
o Correlated insights across Business & DevOps
o A War Room that works for everyone!
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Benefits Gained & Expected
• Availabilityo High availability driven by executing the right tests at the right level.
o Understanding the coloration between availability/response time and sales
• Real-time resultso Know how your site is performing and what’s important to your customers
• Data Driven Decisionso Smarter decisions, targeted testing, customer focused
• Performance Cultureo Performance cannot start in the last mile of your project
o Better planning, strong focus, and reduced costs.
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Key Takeaways
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Thank you, how to connect with SOASTA...
other inquiries to [email protected]
Questions?
DPM Consultation www.soasta.com/compete-like-amazon