how can your ebusiness make more money?
DESCRIPTION
Optimising your Website for conversions is becoming increasingly important. This presentation is an introduction to conversion rate optimisation with some examples.points and examples.TRANSCRIPT
InnovateUs
How can your eBusiness make more money?
Kevin McCaffrey
Help BusinessesIncrease
Website Profit
TRAFFIC + CONVERSION = PROFIT
What is Conversion
Your Web Page
What is Conversion
Your Web Page
£350 Million
A Target
+10%
1000 Visitors
Only another 2 People out of 980
2.0%+10%2.2%
20+10%22
1000 Visitors
What Affects Conversion?
• Usability– Website Design– Page Structure– Forms & Funnels
• Persuasion– Visitor Motivation– Understanding Objections– Social Proof & Authority
Research
Web Analytics User Tracking Surveys
• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials
What Can you Improve
Objection vs Counter Objection
Objection• Don’t trust your company
• Don’t believe in product
• Don’t understand
• Too risky
Counter-objection
What Can you Improve
Conversion Rate Optimisation#CRO
Graphic DesignWebsite DevelopmentCopywritingData AnalysisMarketing
Split Test Examples
Split Testing
Split Testing Software
38% Increase in completed trial submissions
Lessons• Emotional Copywriting• Big Button with
Contrasting Colour• Supporting Images• Social Proof• Authority• Commitment &
Consistency
• Future Tests• Dark on Light• Bullet Points• Images• Video
11% Increase in Purchases
Future Tests• Big Product Images• Clear Call to Action• Multiple Payment Options• Collect In Store• Phone Number on
Product Page• Delivery Estimate• Customer Reviews
Lessons• Add More Images• Customer Reviews• Video/Audio• Image Zoom• Free Delivery
303% Increase in Revenue
Conclusion
• Usability• Persuasion• Set Yourself a 10% target
Contact
@ConversionRate_
Kevin McCaffrey
Download the White Paper:How You Can Increase Conversion By
20% in 10 Weeks
15 A4 Pages
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