how cars can make your life avoiding the crisis of the using data … · 2017-04-18 · avoiding...
TRANSCRIPT
Dr G
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n P
arry
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Glenn Parry
with Simon Brook and Irene NG
hubofallthings.com
Avoiding the crisis of the
mundane Using data with your car
How cars can make your life
more awesome
Contact: [email protected]
Dr G
len
n P
arry
©2
01
5 F
ree
to d
istrib
ute
. Ple
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ma
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refe
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to th
e a
uth
ors
wh
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Cars are getting smarter
• The car is shackled by its lack of foresight – it can’t alert ‘nearly failed’, it waits to fail
– it doesn’t know when speed limits change or accidents ahead have happened
• Connecting it to the internet liberates cars from these and many other shackles
• Cars can communicate, and speak with cars – It can tell you (and the garage) when its about to fail
– Accident information can be passed from the start of a queue to the back of the queue
– Icy road information from cars antilock brake data will be sent to the car behind for safer winter driving
Dr G
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arry
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5 F
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to d
istrib
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Though getting ‘smarter’, the car is only an
amplifier for one of our abilities
+ =
Faster Person Car Person
We can do better
Dr G
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The challenge is your data is in
‘verticals’ and taken by firms
• This misses the horizontals – the links
between the data
• Context of use is in the horizontals – What you do,
when and with who
Dr G
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Hub of All Things is a repository
for all your life's data
• The Internet of things is coming – It will mean lots of data from your
house and your life
• HAT collects IoT data – And makes it accessible only to you
in one place
• The platform is built – We have 6 people collecting a lot of
personal data
– We are working now to scale up to 1 million people in UK and Singapore
• HAT data is owned by the individual
– You share it with who ever you wish
• Firms create apps to integrate your data with your life • You, not the firm, owns your data and you chose your apps
Dr G
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n P
arry
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5 F
ree
to d
istrib
ute
. Ple
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ma
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to th
e a
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We can use data as an amplifier for all we
do, making the smart car your exoskeleton
Awesome
Person
+ =
Car Person
+
Data in context
However, we will likely use our new powers to overcome more mundane crisis
Dr G
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How do we avoid the “crisis of the
mundane*”?
* For example, having to go out on a Sunday night to buy essentials as you ran out
We have connected devices to monitor consumption, location etc.
Dr G
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Example data
Date
Length
Weight
Dr G
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Firms make apps to link our life
data in real time for us
Firms compete with apps and offers to make us better
We can chose apps to remind us of things we need and
where to buy it when we are in our cars
Firms can compete to get you to go and buy from
them
Dr G
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5 F
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to d
istrib
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. Ple
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ma
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What does this mean to you?
• Cars smarter and more useful – Currently quite focussed on travel and social networks
• There is an opportunity to think this further forwards than transport and towards data hubs – The car revolutionised personal transport
– Data will revolutionise the car for the first time in 100 years
• There are likely to be casualties in the data economy – It could get very tough for supermarkets
• Automakers are extraordinarily good at adapting and adopting new ideas – Endless possible transport and data business models
Current focus autonomous vehicles misses the wider opportunity for the connected car
Dr G
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n P
arry
©2
01
5 F
ree
to d
istrib
ute
. Ple
ase
ma
ke
refe
ren
ce
to th
e a
uth
ors
wh
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is w
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The Hub of All Things
• A working prototype platform which captures and structures your
personal data
– Keeps your data safe for you
– Shares data only with those you allow
– Your data works for you
• Firms make applications to link your datasets
– You choose the apps to suit what you do
• Just as the SMART phone revolutionised telecoms, connection will
revolutionise transport
– SMART phones are rarely used to make a voice call
– Cars may change their primary purpose
• The car will be a data hub
– it enables you to overcome mundane crises
– it makes you more awesome
Dr G
len
n P
arry
©2
01
5 F
ree
to d
istrib
ute
. Ple
ase
ma
ke
refe
ren
ce
to th
e a
uth
ors
wh
en
sh
arin
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is w
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Hubofallthings.com
Ideas for making life better!