1. How to get ahead by getting socialClassified - Confidential

2. Surveyhttp://goo.gl/LiKc5 3. WHERE DO WE HAVETO GO TODAY? 4. What makes a social business? SKILLSSTRUCTURESTOOLSPROCESSES 5. WHAT IS SOCIALBUSINESS DESIGN? 6. Its very simple!Its about everything thathappens inside anorganisationIts making the changesto the way organisationsand their people work tobring our digital magic tolife. 7. BUT WHY? 8. Digital Skillshttp://vimeo.com/16400941 9. Disrupted Sight 10. Disrupted Sound 11. Disrupted Knowledge 12. Consider the possibilities 13. What does tomorrow hold? 14. Digital disruption matters 15. Risk 16. Opportunity 17. AND IN CHARITY 18. Giving $690 million 19. Research supports the opportunityHarvard Business School: UC Berkeley: Happy people give more Feelings of connection Giving makes peopleencourage goodhappyintentions and spur action 20. Around one in five struggle to see the tangible benefits of becoming a social business particularly medium sized companies YouGov / IAB poll 2012Obstacles to becoming a social business 22%18%15%14% 10%10% 9%9%8% Cannot see theNeed to train Do not have the Difficulty Staff are resistant Difficulty gaining Management are It requires long Othertangible benefits staff in order to budget to recruit identifying to change leadership buy-inresistant to term investmentfor re-organising use toolsnew staff relevantchangeto become more effectively technologiessocialTotalQ: And now thinking again about social business within your organisation, what challenges, if any, has your organisation faced becoming a social business?Base: All 634 21. AND YOU THINK 22. THE 3 THINGS 23. 1:Nurture your best talent Invest in training (even if its only time) Allow people to play at work 24. 2:Experiment, fail fast, learn lots Collaborate withpartners & communities Create nimble projects Push new technologies 25. 3:Stay social Communicate your core purpose this is what will get people interested Use the tech to get your community working Help your supporters to help you by rattling the tins online ;-)