how cloud computing and analytics enhance efficiency and the wimbledon experience

7312019 How cloud computing and analytics enhance efficiency and the Wimbledon experience

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IBM Cloud and Analytics

2

One example o this has been IBMrsquos use o cloud computing at The Championships This provides the ability to add and deprovisionhardware and so tware quickly as and when demand requires ndash saving

costs and energy

IBM was also able to support the Clubrsquos online and interactive ambitionsDuring the tournament the website saw a tremendous volume o tra c

with 15 million unique visitors and 451 million page views It also acedup to 80000 cyber incidents each day By providing a scalable robustand secure website these threats were mitigated protecting data andensuring the website was available and responsive 247

Wimbledoncom runs on the IBM SmartCloud trade Enterprise andSmartCloud Enterprise+ in rastructure that allows dynamic provisioningdeprovisioning o resources ideal or uctuating requirements across

the sporting year This highly optimised environment can cope withrapid increases in users whilst simultaneously lowering the cost per user

This enables Wimbledon to deal with tremendous year-to-year growthin tra c increased user demand and rees up operational budget ornew investments

An innovative eature o the cloud service provided by IBM to Wimbledon is that the same in rastructure also hosts the other threetennis Grand Slams the Tony Awards in entertainment and the Mastersand US Open Gol tournaments These events have similarly demandingrequirements Sharing in this way creates a signifcant economy o scale

and allows each event to beneft rom a world-class in rastructure

Business Beneftsbull IBMrsquos cloud services to the AELTC saved

the Club costs and energy as it was ableto add or remove hardware and softwareas demand required

bull A scalable robust and secure websitewithstood up to 80000 attacks each dayof the tournament had 15 million uniquevisitors and 451 million page views

bull Data analytics allowed IBM to collectdata about every game set and matchproviding real-time information to themedia spectators online visitors andeven the coaches

bull IBM PointStream holds more than 39million data points enabling insight intothe key areas for players to work on toincrease the potential for winning

bull IBM SecondSight is unique in producingreal-time statistics which track everymove a player makes on the tennis court

Bursting out o the Cloud plan or the unexpected

The combined events produced

bull 36 million unique views

bull 9 million visits

bull 512 million page views

bull 32 million HTML scorespage downloads

bull 27 million desktop leaderboardand IBM SlamTracker trade downloads

In 2009 the US Open Golf overran due to bad weather This meant that the IBM infrastructure had to quickly scale up to accommodateboth the start of Wimbledon and the last day of the golf

Unique users Visits Page views Concurrentusers HTML scores Desktop

leaderboard

Wimbledonorg (Day 1) 1466022 3425824 30085123 144987 1257090 841631

USOPENcom (Monday play) 2149354 5655078 21182822 518906 1999617 1894477

10000000

0

20000000

30000000

40000000

50000000

60000000




3

David Provan IBM Senior IT Specialist states ldquoOur hosting team hasdone a lot o work on what we re er to as our private cloud so we canlook at extra volume and provision a new load within three minutes

This means we can handle more and better respond to trends yet keepcontrol o costs and energy usagerdquo

A better online Wimbledon experience The AELTC wants to be at the ore ront o new innovations that willenhance the stakeholder experience The use o data analytics at the2011 Championship is a great example o this commitment

IBM collects data about every point game set and match across the whole tournament Each individual point played has numerous datapoints associated with it ndash rom the speed o the serve to rally counts

rom oot aults to whether returns were orehand or backhand etc

All o these data points are collected and displayed in real-timeproviding a wealth o in ormation to everyone online or at Wimbledonitsel The BBC can instantly provide data and statistics on every aspecto the game enabling commentators to discuss more in-depth statisticslive on air A coach can also use them to analyse what their player couldchange to give them a better chance o winning and ans around the

world get instant access through the web or smartphone apps

Never missing the point Another solution that allows everyone rom ans to press to get more

engaged in The Championship is IBM PointStream ndash a tool thatprovides real-time insight into what could happen in any given matchbased on historical data patterns

IBM analysts have gathered together fve yearsrsquo worth o Grand Slamdata into a data warehouse (more than 39 million data points) andanalysed it using SPSS reg predictive analytics so tware From this they can glean which milestones (lsquokeysrsquo) need to be achieved by each playerin order or them to increase their chance to win The progress o livematches is then measured against these lsquokeysrsquo to provide additionalinsight into the momentum and direction o the game ldquoPointStreamenables more insight ul choices by players who can see what they needto achieve in order to beat their opponent and adds to the excitemento those watching the gamerdquo says Alan Flack IBM ProgrammeExecutive or the Championships

David Provan says ldquoUltimately we are taking data and repurposing itinto something that gives people greater insight ndash in this case to betterunderstand the science behind a game o tennisrdquo

IBM is pioneering the use o similar techniques in the businessenvironment I a business can defne and present the three (or more)most important aspects or variables that it must ocus on ndash at a particular

point in time ndash in order to achieve an objective this can have asignifcant impact on business per ormance

Solution ComponentsData Centresbull IBM POWER7 reg

bull IBM AIX6reg Linuxbull IBM System x reg x3650rsquosbull IBM Director Active Energy Managerbull IBM WebSphere reg VE ndash planned for 2011bull IBM WebSphere Application Server v70bull IBM WebSphere Message Brokerbull IBM DB2reg v95bull IBM WebSphere Replication Server V91bull IBM WebSphere Business Events eXtreme Scale v70bull IBM WebSphere MQ 60

Securitybull IBM Proventia reg Network Internet

Intrusion Prevention System (IPS)bull IBM Proventia Management SiteProtectorbull IBM SiteProtector SecurityFusion Modulebull IBM Proventia Network Anomaly Detection

System (ADS)bull IBM Tivolireg Security Compliance Manager (TSCM)bull IBM Rational reg Performance Tester (2011 Masters)bull IBM Rational App Scan (2011 Masters)bull IBM Rational Policy Tester (Privacy Module)

Systems Managementbull IBM Tivoli Monitoring v62 (ITM) w Tivoli

Enterprise Console reg (TEC)bull IBM Tivoli Netcool reg OMNIbusbull IBM Tivoli Provisioning Manager (TPM) ndash

planned for 2011bull IBM Tivoli Usage and Accounting Manager ndash planned for 2011

bull IBM Tivoli Composite Application Manager(ITCAM) for WebSphere

bull IBM Tivoli Composite Application Manager(ITCAM) for Internet Services Monitoring (ISM)

bull IBM Tivoli Composite Application Manager(ITCAM) for Web servers

bull IBM Tivoli Application Dependency DiscoveryManager (TADDM)

bull IBM Tivoli Monitoring for Databasesbull IBM Tivoli OMEGAMON reg XE for Messaging

In ormation Managementbull IBM Tivoli Data Warehouse (TDW)bull IBM DS4800 Storage Area Network (SAN)

Scoringbull IBM System x x3650rsquosbull IBM DB2 v91

Publishingbull IBM System x x3650rsquosbull IBM DB2 v91bull IBM WebSphere Application Server v61bull IBM WebSphere Portal v61bull IBM Lotus reg Web Content Management v61

Stagingbull IBM DB2 v91



GTC03040-GBEN-01

Such analytical modelling techniques based on detailed evaluationo historical patterns and using SPSS predictive analytics have beenapplied to multiple business challenges in the areas o attracting more

customers retaining existing customers growing customer value as well as unearthing raud and evaluating various kinds o operational risks

Performance monitoring Another solution delivering a richer analytical experience is IBMrsquosSecondSight ndash the real-time tracking o player movement includingdirection speed and distance covered

This was piloted on court 18 in the 2011 tournament where it trackedthe movements o up to our players simultaneously It providedstatistics such as who had run the urthest during the game and who

was the astest This provided real opportunity or ans press coachesand the players themselves to fnd out more about per ormance as wellas scores and strategies For the pro essionals it could also provide

valuable insight into key areas or development and improvement

IBM United Kingdom LimitedPO Box 41North HarbourPortsmouthHampshirePO6 3AU

Tel 0870 010 2503ibmcomservicesuk

IBM Ireland LimitedOldbrook House24-32 Pembroke RoadDublin 4

Tel 1890 200 392ibmcomservicesie

The IBM home page can be ound at ibmcom

IBM the IBM logo ibmcom AIX DB2 IBM SmartCloudLotus Netcool OMEGAMON POWER7 Proventia RationalSlamTracker SPSS System x Tivoli Tivoli Enterprise Consoleand WebSphere are trademarks or registered trademarks o International Business Machines Corporation in the United Statesother countries or both I these and other IBM trademarkedterms are marked on their frst occurrence in this in ormation

with a trademark symbol (reg or trade) these symbols indicateUS registered or common law trademarks owned by IBM atthe time this in ormation was published Such trademarks may also be registered or common law trademarks in other countries

A current list o IBM trademarks is available on the Web atldquoCopyright and trademark in ormationrdquo at ibmcom legal copytradeshtml

Linux is a registered trademark o Linus Torvalds in theUnited States other countries or both

Other product company or service names may be trademarksor service marks o others

Re erences in this publication to IBM products programs orservices do not imply that IBM intends to make these availablein all countries in which IBM operates Any re erence to an IBMproduct program or service is not intended to imply that only IBM products programs or services may be used Any unctionally equivalent product program or service may be used instead

IBM hardware products are manu actured rom new parts ornew and used parts In some cases the hardware product may not be new and may have been previously installed RegardlessIBM warranty terms apply

This case study illustrates how one IBM customer uses IBMandor Business Partner technologiesservices Many actorshave contributed to the results and benefts described IBMdoes not guarantee comparable results All in ormationcontained herein was provided by the eatured customer andor Business Partner IBM does not attest to its accuracy

IBM does not provide legal accounting or audit advice orrepresent or warrant that its products or services ensurecompliance with laws Clients are responsible or compliance

with applicable securities laws and regulations includingnational laws and regulations

This publication is or general guidance only In ormation issubject to change without notice Please contact your localIBM sales o ce or reseller or latest in ormation on IBMproducts and services

copy Copyright IBM Corporation 2012 All Rights Reserved

Please Recycle

ldquoWe are steeped in history at Wimbledon and areof course passionate and proud of our heritage At the same time working with a partner like IBM welook forward to continued innovation to help share

the beauty and thrill of being at Wimbledon withour fans around the world ndash however they engagewith usrdquo

ndash Mike Desmond Commercial Director of the AELTC




2

One example o this has been IBMrsquos use o cloud computing at The Championships This provides the ability to add and deprovisionhardware and so tware quickly as and when demand requires ndash saving

costs and energy

IBM was also able to support the Clubrsquos online and interactive ambitionsDuring the tournament the website saw a tremendous volume o tra c

with 15 million unique visitors and 451 million page views It also acedup to 80000 cyber incidents each day By providing a scalable robustand secure website these threats were mitigated protecting data andensuring the website was available and responsive 247

Wimbledoncom runs on the IBM SmartCloud trade Enterprise andSmartCloud Enterprise+ in rastructure that allows dynamic provisioningdeprovisioning o resources ideal or uctuating requirements across

the sporting year This highly optimised environment can cope withrapid increases in users whilst simultaneously lowering the cost per user

This enables Wimbledon to deal with tremendous year-to-year growthin tra c increased user demand and rees up operational budget ornew investments

An innovative eature o the cloud service provided by IBM to Wimbledon is that the same in rastructure also hosts the other threetennis Grand Slams the Tony Awards in entertainment and the Mastersand US Open Gol tournaments These events have similarly demandingrequirements Sharing in this way creates a signifcant economy o scale

and allows each event to beneft rom a world-class in rastructure

Business Beneftsbull IBMrsquos cloud services to the AELTC saved

the Club costs and energy as it was ableto add or remove hardware and softwareas demand required

bull A scalable robust and secure websitewithstood up to 80000 attacks each dayof the tournament had 15 million uniquevisitors and 451 million page views

bull Data analytics allowed IBM to collectdata about every game set and matchproviding real-time information to themedia spectators online visitors andeven the coaches

bull IBM PointStream holds more than 39million data points enabling insight intothe key areas for players to work on toincrease the potential for winning

bull IBM SecondSight is unique in producingreal-time statistics which track everymove a player makes on the tennis court

Bursting out o the Cloud plan or the unexpected

The combined events produced

bull 36 million unique views

bull 9 million visits

bull 512 million page views

bull 32 million HTML scorespage downloads

bull 27 million desktop leaderboardand IBM SlamTracker trade downloads

In 2009 the US Open Golf overran due to bad weather This meant that the IBM infrastructure had to quickly scale up to accommodateboth the start of Wimbledon and the last day of the golf

Unique users Visits Page views Concurrentusers HTML scores Desktop

leaderboard

Wimbledonorg (Day 1) 1466022 3425824 30085123 144987 1257090 841631

USOPENcom (Monday play) 2149354 5655078 21182822 518906 1999617 1894477

10000000

0

20000000

30000000

40000000

50000000

60000000




3

































GTC03040-GBEN-01
























Please Recycle







3

































GTC03040-GBEN-01
























Please Recycle






GTC03040-GBEN-01
























Please Recycle




how cloud computing and analytics enhance efficiency and the wimbledon experience

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