how collaboration helps your business survive
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433 E Las Colinas Blvd #850, Irving, TX, 75039
+1(214) 717-5900
www.appterra.com
Appterra is the only Collaborative Commerce Platform designed for the cloud.
How Collaboration Helps Your Business Survive The supply chain is getting longer. More
people, places, organizations and processes
are involved in getting a product or service
into a market. Even within an enterprise, there
are marketers, legal, finance, human resources
and many others. With multiple elements in
the supply chain, how can you resolve the
confusion and efficiencies brought by
conflicting views and personalities? The
answer is collaboration.
Collaboration is the glue that keeps an
organization together. Amidst varying time
zones and spaces, it brings people closer
together and these people build your business.
Your customers, suppliers, and trading
partners all contribute to your goal, just as
your information technology, human
resources, procurement and other departments
do. To have a chance at success, the internal
and external components of your business
should have structured communication.
Collaboration is important for the growth of
your business. It challenges you to discover
your strengths and weaknesses. It re-energizes
your connection with your customers. It
allows you to leverage the differences of the
people around you. It also helps you optimize
the capacity of your associates, which helps
them learn and grow beyond their comfort
zone. In return, you are extending beyond the
boundaries of your organization.
Collaborating is not necessarily easy but it can
be – in the long run. We are actually in the
relationship business. To serve our clients
seamlessly, we need to collaborate with
complimentary organizations. Our relationship
with the people involved in our business
determines the survival of our business. Any
weakness across will be potentially exposed to
the entire world. Their views of our company
have become the prevailing truth.
Traditional collaboration was achieved by
conferences in meeting rooms, memos, print
and television. Imagine how hard it would be
if multinational, multilingual and multicultural
people work together. It would be harder to
exchange information and make timely
decisions. Thanks to advancements in
technology, the workplace has become digital.
The teams are now global. For the first time,
the right people are able to communicate at the
right time.
