how competitive are serbian smes?

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Do we know whom to support and how to support them? Private Sector Competitiveness and Growth:

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Do we know whom to support and how to support them?

Private Sector

Competitiveness and

Growth:

About the research

Background: Serbia must jump-start growth if it is to increase the economic welfare of its citizens

• Economic growth should be sustainable, inclusive and smart

• Export - an integral role as the locomotive of such growth

• Strategy - proactive and systematic approach to private sector strengthening and competitiveness enhancement

Main goal: Identification of the most promising industries, with a potential to drive sustainable export-led growth

Purpose: To motivate policymakers to look for various actions whose implementation would adequately support the most promising industries

Comprehensiveness, complexity and

diversity of approach and methodology

Our analysis covers:

70.000 firms

90 industries

800 exporting products

31 most important foreign markets

5 post-crisis years (2009-2013)

It does not include:

– Export of services (unreliable and/or unavailable data)

– Entrepreneurs that do not report to SBRA (unavailable data)

Understanding the capacities, strengths, and

advantages of the industries

• The most promising industries in Serbia are those that provide necessary resources to firms in order for them to:

1. Produce internationally competitive products:

• Export Volume (RCA)

• Export Growth (Competitiveness Effect)

• Export Diversification (# of Products and # of Markets)

• Export Complexity (Atlas of Complexity)

2. Achieve dynamic and sustainable growth, which increases the welfare of the main stakeholders – owners, employees and state

• Demand growth (CAGR of Revenues)

• Comprehensiveness (Rate of Success)

• Productivity (Labor Productivity)

• Profitability (EBITDA Margin)

Export Competitiveness Analysis

Overall Performance Analysis

Competitiveness of Serbia’s economy

is increasing ...

... but overall recovery has been

slow and partial

• Slow recovery from the crisis strike - annual growth of revenueswas 5%

• Labor Productivity increased, but it is still relatively low (40% of EU27 productivity)

• Overall profitability stood at solid 8%

• Only one in four firms can be considered successful in post-crisis period

• Development was driven by minority of industries and large companies within them

• The tertiary sector is dominant among the best performing industries

Performance-Competitiveness Matrix – tool for

identification and selection of promising industries

The Best Performing Industries

in post-crisis period

Industry # of Firms

Performance

Rank

(Tradable

Industries)

Performance

Rank (Total)

Competitiveness

Rank

Extraction Of Crude Petroleum 2 1 1 11Agrochemical Products 13 8 18 26

Motor Vehicles 23 3 7 1Pharmaceutical Products 35 5 14 19

Rubber Products 60 7 16 9Electric Power 61 21 36 2

Prepared Meals And Animal Feeds 196 11 21 10Beverages 211 24 39 32

Manufacture Of Paints, Varnishes, Soap 312 17 32 31Perennial Crops 325 19 34 23

General Purpose Machinery 372 18 33 15Electrical Equipment 411 25 41 3

Other Manufacturing 431 20 35 8Mining Of Metal Ores 554 4 9 6

Plastic Products 767 6 15 7Clothes 795 22 37 4

Paper And Paper Products 1,339 13 27 14Fabricated Metal Products 1,704 15 29 13

Highly concentrated industries cannot be

considered suitable for SME development

Level Industry HHI Index

HIG

H

Manufacture Of Motor Vehicles 9,564

Extraction Of Crude Petroleum And Natural Gas 9,301

Mining Of Metal Ores 7,302

Mining Of Coal And Lignite 6,744

Manufacture Of Tobacco Products 6,676

Air Transport 6,446

Postal And Courier Activities 6,389

Financial Service Activities 5,462

State Administration And Social Insurance 4,580

Manufacture Of Pharmaceutical Products 3,857

Manufacture Of Iron and Steel 3,832

Manufacture Of Agrochemical Products 3,771

Manufacture Of Rubber Products 3,588

Forestry And Logging 3,531

Manufacture Of Coke And Refined Petroleum Products 3,210

Telecommunications 2,684

MED

IUM

Manufacture Of Precious Metals 2,459

Manufacture Of Basic Chemicals 2,397

Manufacture Of Vegetable And Animal Oils And Fats 2,357

Manufacture And Distribution Of Gas and Steam 1,982

Sport, Entertaintment And Recreational Activities 1,892

Information Service Acivities 1,767

Electric Power Generation And Distribution 1,600

Membership Organizations 1,514

Competitive industries - very suitable

for SME development

What’s next?

Industry-level

analysis

Creating targeted sectorial

support, that will remove, or

at least minimize the most

binding constraints and untie

untapped potential for growth

of competitive industries

Analysis of foreign

markets

Strengthening the

economic ties between

Serbia and attractive, but

insufficiently exploited

foreign markets

Firm-level analysis

Identifying and addressing

critical factors of success of

firms’ in Serbia’s economy

Effective Support to

Serbia’s Exports