how content marketing fuels social media

29
How Content Marketing Fuels Social Media Presented by Heather Timmerman, Director of Digital Marketing Sara Gomach Peck, Social Media/Content Specialist

Upload: heather-timmerman

Post on 13-Apr-2017

122 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: How Content Marketing Fuels Social Media

How Content Marketing Fuels Social Media

Presented by Heather Timmerman, Director of Digital MarketingSara Gomach Peck, Social Media/Content Specialist

Page 2: How Content Marketing Fuels Social Media
Page 3: How Content Marketing Fuels Social Media
Page 4: How Content Marketing Fuels Social Media

What is Content Marketing?A strategic marketing process for creating and distributing relevant and valuable content across multiple channels to attract, engage and acquire a clearly defined target audience with the objective of driving a profitable customer action.

Page 5: How Content Marketing Fuels Social Media

DID YOU KNOW?88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.

(Source: Content Marketing Institute)

Page 6: How Content Marketing Fuels Social Media
Page 7: How Content Marketing Fuels Social Media
Page 8: How Content Marketing Fuels Social Media
Page 9: How Content Marketing Fuels Social Media
Page 10: How Content Marketing Fuels Social Media
Page 11: How Content Marketing Fuels Social Media
Page 12: How Content Marketing Fuels Social Media
Page 13: How Content Marketing Fuels Social Media

Repurposing

Page 14: How Content Marketing Fuels Social Media
Page 15: How Content Marketing Fuels Social Media

Personas – Who are you talking to and what is important to them?

Gap Analysis - What do you have and what’s missing?

CREATE!

Page 16: How Content Marketing Fuels Social Media
Page 17: How Content Marketing Fuels Social Media
Page 18: How Content Marketing Fuels Social Media
Page 19: How Content Marketing Fuels Social Media
Page 20: How Content Marketing Fuels Social Media
Page 21: How Content Marketing Fuels Social Media
Page 22: How Content Marketing Fuels Social Media
Page 23: How Content Marketing Fuels Social Media

Upcoming Content and Social Media Trends

Page 24: How Content Marketing Fuels Social Media
Page 25: How Content Marketing Fuels Social Media
Page 26: How Content Marketing Fuels Social Media
Page 27: How Content Marketing Fuels Social Media
Page 28: How Content Marketing Fuels Social Media

Upcoming Content and Social Media Trends

Page 29: How Content Marketing Fuels Social Media