how corporate partners can help you reach beyond established audiences | boost your communications...
TRANSCRIPT
![Page 1: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/1.jpg)
Rainbow Laces: TeamPride Partners
![Page 2: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/2.jpg)
Context
• Homophobic society
• Sport particularly acute
• Not just accepted, expected
• Prevents participation - and coming out
• Similar to 1980s/90s racism
![Page 3: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/3.jpg)
…and then Paddy Power came along
![Page 4: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/4.jpg)
Right behind gay football players
![Page 5: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/5.jpg)
New research
• Still widespread – 72% of fans have heard abuse
• Most want sport to change – 63% say more should be done
• Young people believe as banter, it’s fine – 22% vs 13% overall
![Page 6: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/6.jpg)
![Page 7: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/7.jpg)
Refreshed brand and mission
• Change attitudes through sport
• Reduce chants and abuse
• Make sport everyone’s game
![Page 8: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/8.jpg)
![Page 9: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/9.jpg)
![Page 10: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/10.jpg)
![Page 11: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/11.jpg)
Activating corporates and partners
• How to make Rainbow Laces visible
• Steering group – TeamPride
• Making connections
![Page 12: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/12.jpg)
![Page 13: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/13.jpg)
Rainbow Laces Week 2017/18
What does success look like and how can TeamPride support?
• Sports involved
• Talent – TeamPride 11? TeamPride Athletes?
• Creative collateral and stunts
• Communications
• Sport engagement
• Partnerships
• Sponsor letter
![Page 14: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/14.jpg)
Impact
• 833 media hits
• 24% saw the campaign
• 35% who regularly watch sport
• Proportion of 25-34s who think homophobic language
is acceptable dropped from 23% to 15%
![Page 15: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/15.jpg)
Questions and thoughts
#RainbowLaces
Kim Sanders
@kimmyksanders
@stonewalluk
Jon Holmes
@jonboy79
@SportsMediaLGBT
![Page 16: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/16.jpg)
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
![Page 17: How corporate partners can help you reach beyond established audiences | Boost your communications with effective partnerships | Seminar | 25 Jan 2018](https://reader031.vdocuments.net/reader031/viewer/2022022415/5a6d176d7f8b9a22428b4cbf/html5/thumbnails/17.jpg)
25 January 2018
Seminar
London
#CCpartnerships
Boost your communications
with effective partnerships