The corporate quest to do good, better:

Charitable giving.

Corporate philanthropy.

Corporate social responsibility.

Corporate citizenship.

Sustainability.

Corporate social innovation.

Shared value.

Triple bottom line.

Cause marketing

CEO activism.

Corporate social advocacy.

Pro-social branding.

As creators we must realize the responsibility we have.

Hierarchy of enlightened brands.

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Mission

Persona

Relevance

Reputation

Identity

Product

Doing good

Being good

Talking about doing or being good

The trifecta of goodness.

charitable giving

sponsorships

volunteering

better supply chains

fair trade

carbon offsetting

compliance & ethics

marketing

advertising

public relations

corporate disclosures

*Drawn to scale J

Enabling your customers

to help you achieve

your brand’s mission

Principles of socially conscious brands:

1. Purpose greater than product.

2. Words match action.

3. Impact is real.

4. Lead the way.