how customer development fuels product development in saas, ecommerce and mobile. (Анна...
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![Page 1: How Customer Development fuels product development in SaaS, Ecommerce and Mobile. (Анна Майстренко, Intellectsoft)](https://reader034.vdocuments.net/reader034/viewer/2022042619/58f143031a28ab157a8b456b/html5/thumbnails/1.jpg)
How customer development fuels product development in
SaaS, E-commerce and Mobile
![Page 2: How Customer Development fuels product development in SaaS, Ecommerce and Mobile. (Анна Майстренко, Intellectsoft)](https://reader034.vdocuments.net/reader034/viewer/2022042619/58f143031a28ab157a8b456b/html5/thumbnails/2.jpg)
What is Customer Development
Get out of the building. Steve Blank
• Who your customers are • What problems and needs they have • How they are currently behaving • Which solutions will they give their money for (even if
the product is not live yet) • How to provide solutions in a way that works with how
your customers decide, buy and useLean Customer Development.
Cindy Alvarez
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AARRR by Dave McClure
Every stage of product development requires its own customer development plan
![Page 4: How Customer Development fuels product development in SaaS, Ecommerce and Mobile. (Анна Майстренко, Intellectsoft)](https://reader034.vdocuments.net/reader034/viewer/2022042619/58f143031a28ab157a8b456b/html5/thumbnails/4.jpg)
Acquisition
• Connect with customers early • Landing page - collect emails • Sign up - talk to every customer in the beginning • Onboarding flow • Qualaroo surveys give you customer insights
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Activation
• How successful your customers first experience was • Mixpanel analytics
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Revenue
• Payment • Founder/Product person email:
Glad to have you on board and thanks for paying! Can we talk to discuss you needs?
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Customer Development for Marketing
• Use your audience wording Copy that speaks • Be where your audience hangs out Promotion channels
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E-commerce Boommy.ru
Two-sided marketplace
• Guerilla tests - fun and lots of
insights • Place: coffee shop
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E-commerce Boommy.ru
Two-sided marketplace
• Usability tests: invalidate your designer assumptions
• Hint: Shut up and listen • Place: Places where your target audience hangs
out
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E-commerce Boommy.ru
Two-sided marketplace
• Urgency matters • Get their phone number - Experience the product -
Collect invaluable feedback • Call users in 5-30 seconds after they experience
your product/feature
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Customer
Development in SaaS
SplitMetrics.com
• A/B testing and analytics for the App Store • Linkedin connect => Get your target audience
touch the product early • Souncloud were the SplitMetrics early adopters
and helped build it in the very beginning
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Watch your funnel!
• Customer identity analytics is the core part of
customer development. • Slice your audience and find those who
successfully go through the funnel and those who don’t.
• Just ask them one simple question: Why?
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Kano Method for Feature List Prioritizing
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Mobile
• User testing: get real users touch your app wireframes
prototype even before designing it or coding.
• Define user segments • Competitive analysis: what
they love/don’t like/hate/irritated about?
• Backlog for the next version