how data center cleaning companies attract more clients (slideshare)

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How Data Center Cleaning Companies Attract More Clients How data center cleaning companies utilize buyer personas, educational content, and a strong online presence to attract data center clients Courtesy of SP Home Run Inc.

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Page 1: How Data Center Cleaning Companies Attract More Clients (SlideShare)

How Data Center Cleaning Companies Attract More Clients

How data center cleaning companies utilize buyer personas, educational content, and a strong online presence to attract data center clients

Courtesy of SP Home Run Inc.

Page 2: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Data centers are selective of vendors they work with

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Page 3: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Attracting a data center to your company is the easiest

way to secure a contract

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Page 4: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Attracting Data Centers Focus content on buyer personas Use educational content Maintain online presence

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Page 5: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Buyer Personas:fictional representations

of ideal clients

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Page 6: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Developing Buyer Personas Extensive research Interviews with current, previous,

and ideal clients Educated speculation

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Page 7: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Buyer persona research searches for similarities in data

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Page 8: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Use these similarities to develop relevant content

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Page 9: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Educational Content For each stage of sales funnel Focus on problems Importance of maintaining facility Include relevant client reviews

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Page 10: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Online Presence Builds authority Builds trust Increases organic search

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Page 11: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Developing Online Presence Blogging Paid search Sponsored social media

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Page 12: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Does your company use buyer personas, educational content, or a sharp media presence to attract data

centers? Courtesy of

http://www.SPHomeRun.com

Page 13: How Data Center Cleaning Companies Attract More Clients (SlideShare)

Let us know in the Comments section below

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Page 14: How Data Center Cleaning Companies Attract More Clients (SlideShare)

LEARN MORE

Attracting Data Center Clients: Step by Step

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