how design and ux can help startups
TRANSCRIPT
Overview1. Minimal Loveable Products2. What is design?3. Design principles4. Why is it important for startups?
What are we trying to do?
MLP not MVP
Been working on cultural projects for the last 7 years
Mainly on visual design and UX
http://www.aha.io/roadmapping/product-lovability-index
https://medium.com/the-happy-startup-school/beyond-mvp-10-steps-to-make-your-product-minimum-loveable-51800164ae0c
https://signalvnoise.com/posts/2963-what-happens-to-user-experience-in-a-minimum-viable-product
Every interaction with users is an opportunity to make a good impression on them
😄
First impressions count
What is ‘design’?
The illusion of direct interaction
Design is human. It's not about “is it pretty,” but about the connection it creates between a product and our lives.
Jenny Arden, Google
What can design help you do?
It shows what people can expect from your productor service
Users at the heart of your product — user centred design
Never undervalue how much impact this can have on your ideas
The golden rule of User Experience: I am not my user.
http://www.uxmatters.com/mt/archives/2015/10/7-ux-lessons-from-leading-fitness-classes.php#sthash.TTLK64io.dpuf
Could you describe your current user?
Could you describe the users you want to gain in the future?
Where is that future audience currently spending their time?
Design Principles to live by.
1. Innovative2. Useful3. Aesthetic4. Understandable5. Unobtrusive
6. Honest7. Long lasting8. Thorough9. Environmentally friendly
https://www.vitsoe.com/eu/about/good-design
10. As little design as possible
What MVP design?
Some of the most successful companies have built their point of difference around design
http://interbrand.com/best-brands/best-global-brands/2015/
Design is becoming impossible for startups to ignore.
£££
💸
When should you bring a designer into your start up?
As early as possible
How can you find a designer?
Dribble or Behance, Smashing Magazine, Creative Review, fffound. The list goes on
Learn about design
http://design.tutsplus.com/articles/50-totally-free-lessons-in-graphic-design-theory--psd-2916
Beyond the age of information is the age of choices
Charles Eames
Put the time and love (great design) into your start up
Focus on your users
Test, test, test & test again
