HOW DID I

ATTRACT/ADD

RESS MY

AUDIENCE?

HOW DID I ATTRACT/ADDRESS

SOMEONE…

• Female• Aged between

16 and 21 yearsold

• With passionfor fashion

• In love withthe rock genre

FIRSTLY,

HOW DID I

ATTRACT?

1) THE MASTHEAD IS MADE BY FEMININE BY NOT BEING TOO HARD OR

BOLD, BUT IN A THIN AND MORE SLENDER FONT. THE COLOUR OF IT ALSO

APPEALS TO MY TARGET AUDIENCE BY BOTH BEING IN A FEMININE COLOUR BUT

ALSO A COLOUR WHICH IS TYPICAL FOR THE GENRE.

2) THE PHOTOGRAPHS ARE ALL IN BLACK AND WHITE OR IN VERY LOW

SATURATION, SOMETHING THAT IS VERY TYPICAL FOR THE ROCK GENRE. THESE PHOTOGRAPHS SHOW OF THE RANGE OF TOPICS WITHIN THE MAGAZINE; THEFASHION, THE FESTIVALS AND CONCERTS, AND THE PERSONAL INTERVIEWS AND PHOTOSHOOTS. THEY WILL THEREFORE SPEAK TO MANY OF THE INTERESTS OF A TYPICAL MISSFITS-GIRL. ALL THE MODELS ARE IN THEIR TEENAGE YEARS, WHICH WILL DRAW IN THE TARGET AGE GROUP, AND THE MODEL’S COSTUMES WILL APPEAL TO THEIR EYE FOR FASHION. 3) The colour scheme of black, white and red is

typical to the rock genre, especially older rock, and therefore speaks to the rock interested.

4) EVEN THOUGH MY TARGET AUDIENCE IS MIDDLE CLASS, WHICH MEANS THEY

ARE PROBABLY NOT STRUGGLING WHEN IT COMES TO MONEY, FREE STUFF ARE STILL FREE – NO ONE CAN RESIST A GOOD GIVEAWAY.

5) THE MAGAZINE IS NOT OF THE CHEAPEST, AN ELEMENT THAT WILL SPEAK TO

THE MIDDLE CLASS. A HIGHER PRIZE SAYS THAT THE MAGAZINE WILL HAVE A HIGH STANDARD AND MAYBE TALK ABOUT BRANDS POPULAR IN THE MIDDLE CLASS. THE FACT THAT THERE IS BOTH A PRIZE IN POUNDS AND IN DOLLARS SAYS THAT THE MAGAZINE IS POPULAR IN THE UNITED STATES AS WELL, WHICH MEANS THAT YOU CAN BE A FAITHFUL READER ALSO WHEN YOU ARE TRAVELLING. THIS ALL FITS AND APPEALS TO THE MIDDLE CLASS PERSONALITY, AND TO A PERSON WHO WISHES TO BE DEDICATED TO THE MUSIC.

6) THE COVER LINES ATTRACT THE TARGET AUDIENCE BY BEING ABOUT THEIR ROCK

ROLE MODELS, INSPIRING THEIR SENSE OF FASHION AND TELLING THEM ABOUT OPPORTUNITIES TO EXPERIENCE THEIR IDOLS LIVE. THESE ARE LINES THAT WOULD DEFINITELY SPEAK TO THE INTERESTS OF THE MISSFIT-GIRL.

THEN,

HOW DID I

ADDRESS?

1) THE LANGUAGE I HAVE USED IN ALL THE PAGES IS QUITE FORMAL AND THEREFORE ADDRESSES

AN OLDER AND MORE SERIOUSE AUDIENCE. MY TARGET AUDIENCE IS SERIOUS ABOUT MUSIC, AND THIS THEREFORE APPEALS TO THEM. BUT FOR MY CONTENTS PAGE THE LANGUAGE IS A BIT MORE FREE, FUN AND WRITTEN TO GIVE A SENSE OF BELONGING, SOMETHING I DID TO GIVE THE READERSMORE TO IDENTIFY WITH.

welcomes you

our favurite rebel

everything you need to know

your story

vistiting you

us ‘MISSFITS’-girls, we can, fellowlovers of rock, goodies for you too,

2) THE DPS IS WRITTEN IN A VERY FORMAL TONE. IT IS WRITTEN MORE LIKE A

DISCRIPTION OF THE SITUATION AND THE CONVERSATION, RATHER THAN WITH THETYPICAL ‘QUESTION-ANSWER’ STRUCTURE. THIS IS A MORE COMPLEX AND DETAILEDWAY OF WRITING AN INTERVIEW, AND WILL THEREFORE SPEAK TO MY TARGET AUDIENCE AS THEY ARE GIRLS WHO WANTS TO GET DEEP WITH THE ARTISTS.

3) IN MY DPS ARTICLE I USED SOME FRASES THAT I HOPED WOULD

ADDRESS MY TARGET AUDIENCE IN A WAY WHICH MADE THEM FEELTHAT ‘MISSFITS’ WAS A SERIOUS AND KNOWLEDGABLE MAGAZINE.

• “Get plugged in with the guitar”- Slang from within the genre.

• “Whatever life throws at me”- Speaking in metafores tells that the artist is an emotional, real peson.

• “With dramatic arms and facial expression, one can easily see that this is a topic close to Laura’s heart” – Discriptions of the situation lets the reader feel more a part in the conversation.

4) ALL THE PHOTOS, EXCEPT FOR THE FRONT COVER, ARE TAKEN AT PLACES THE

‘MISSFITS’-READER CAN IDENTIFY WITH THE ARTISTS. BOTH THE FESTIVAL SETTING AND THE GRITTY, ‘SOMEWHERE IN TOWN’ SETTING FITS THE ROCK GENRE. THE READERS WILL BE ABLE TO RELATE TO THE FESTIVAL PHOTOS, EITHER BY THINKING OF WHEN THEY WERE AT A FESTIVAL OR THAT THEY WANT TO GO TO A FESTIVAL IN THE FUTURE. FOR THE DPS PHOTO THE READERS WILL BE ABLE TO RELATE TO THE ARTIST BY HER OUTFIT, BY EITHER WANTING TO ASPIRE TO HER LOOK, OR BY RECOGNISINING THEIR OWN STYLE.