How Digital Classifieds is Shaping the Automotive Industry

With better disposable income at hand and easy auto finance, the Indian auto industry is seeing a positive growth. It is amongst the top 10 automotive markets of the world. While elsewhere economies are sluggish or seeing an average growth, India is the market to reach out, more so because the car penetration in India is lower as compared to other industries.

Here we are discussing the car purchase pattern of the Indians and how digital classifieds have affected their decision making. As per the reports by a survey company, it is revealed that nearly 50% of the consumers searched online before visiting an offline medium for information. The information that is most searched is about the technical specifications of the upcoming cars, their comparison with other similar cars in the segment and the price.

A large part of those purchasing cars follow the trend of ROPO that stands for Research Online, Purchase Offline. The digital classifieds specifically for cars have made the job of comparison easier. Consumers find relative information on the internet and then use this information to purchase the vehicle online. So, the potential consumers reaching the dealerships are equipped with quite a lot of information. They are informed and know what they are purchasing.

Another growing trend seen in the Indian automotive industry is that of more women buying cars. This trend is seen as a result of better lifestyles and a large female working population. Women are more inquisitive about the expert opinions on different cars.

A large part of the car-buying customers are making their bookings online and scheduling their test drives online. They are searching for finance options and even looking for back office paperwork to be done online.

Overall, digitization is the trend and the Indian automotive industry is steadily getting into the groove. More people are now not just relying on word-of-mouth information but are researching for it online, themselves.

Karnavati Automotive Group understands the trend very well. In its commitment to provide the best customer experience to its clients, the group is using various digital marketing platforms to reach out and connect to its customers.