Digital marketing is the kind of marketing that uses electronic media and devices such as

personal computers, laptops, smart phones, tablets to communicate and engage with the target

users. In the present era, digital marketing also applies a variety of latest technologies and

employs websites, emails, apps and social networks. Social media marketing has become an

inevitable part of digital marketing. Many organizations use a combination of traditional as

well as digital marketing options as part of their marketing strategy.

When compared to the traditional marketing techniques, their digital counterparts have the

upper hand for the following reasons.

Levels Playing Field– Any business can compete with its competitor regardless of its

size but only with a solid digital marketing strategy.

Reduced Cost – The investment for digital marketing when compared with the

traditional marketing methods is very less and the reach of digital marketing is very

high even

It was in the period of 2000 - 2010 that digital marketing became sophisticated and started to

be an effective tool to create relationship with the customer. During this period,

understanding the importance of digital marketing, a number of Digital marketing agencies

sprung up. Dubai being one of the most important business hubs, most of these agencies were

concentrated in this region.

A Digital marketing agency in Dubai extends its services through the mains of SEO and

Social Media. They are experts in the field of search engine optimization, content

development, and blog set up and publishing as per the customer needs, link building and

also online PR etc. Another area of expertise for the digital agency, Dubai is in the field of

Digital Advertising. They are experts in SEM, Paid search, PPC, Display re marketing and

even call tracking. They have their expert hands in the field of video production and

marketing, web designing, web development and hosting, mobile text and SMS marketing

even.

Some of the recent development with the Digital marketing agency Dubai is that more

focus has been given to segmentation with in digital marketing for the purpose of targeting

specific areas in both business to business and business to customer sectors. Another recent

development is influence marketing. Important or key nodes are identified within the related

groups. They are known as influencers. This has become an important means of digital

targeting. The above said influencers are reached through paid advertising such as FaceBook

or Google Adsense campaigns or through semi sophisticated SCRM software like the

Microsoft Dynamic or the Salesforce CRM.

The agencies like the digital agency Dubai are full service online marketing firms that assure

profitable revenue for its customers across multiple digital touch points. They have clear and

proven track record working at various business sectors like the manufacturing, technology,

education, healthcare and financial services.