how do asian and western websites differ, and why? (presentation given at socal ux camp 2016)

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  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    How do Asian and Western websites differ,

    and why?Jason Buhle, PhD

    Hannah Faye Chua, PhD

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Who Are We?

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Who Are We?

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Who Are We?

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    AnswerLab is Hiring!

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    AnswerLab is Hiring!

    Senior or Mid-level Qualitative ResearcherSan Francisco

    or anywhere on the West Coast

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Keep It Simple

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Keep It Simple

    https://www.enterprise.com/

    This

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Keep It Simple

    https://www.enterprise.com/ http://www.lingscars.com/

    This not this

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Keep It Simple

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Keep It Simple

    http://www.apple.com/watch/buy/

    This

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Keep It Simple

    http://www.apple.com/watch/buy/ http://www.arngren.net

    This not this

    http://www.arngren.net

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    But Not Everywhere Keeps It Simple

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    But Not Everywhere Keeps It Simple

    http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

    China News

    South Korea Portal

    Japan E-Commerce

    http://www.qq.com/http://www.rakuten.co.jp/http://www.daum.net/

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    But Not Everywhere Keeps It Simple

    http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

    China News

    South Korea Portal

    Japan E-Commerce

    http://www.qq.com/http://www.rakuten.co.jp/http://www.daum.net/

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    But Not Everywhere Keeps It Simple

    http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

    China News

    South Korea Portal

    Japan E-Commerce

    http://www.qq.com/http://www.rakuten.co.jp/http://www.daum.net/

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    But Not Everywhere Keeps It Simple

    http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

    China News

    South Korea Portal

    Japan E-Commerce

    http://www.qq.com/http://www.rakuten.co.jp/http://www.daum.net/

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Why Are Asian and Western Websites So Different?

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Why Are Asian and Western Websites So Different?

    http://randomwire.com/why-japanese-web-design-is-so-different/

    http://www.nytimes.com/2015/06/07/magazine/what-silicon-valley-can-learn-from-seoul.html

    http://uxmastery.com/ux-design-asia-maturing/

    http://www.nytimes.com/2015/06/07/magazine/what-silicon-valley-can-learn-from-seoul.html?_r=2

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    The Contenders: Existing Theories

    Maturity Bandwidth Language

    Assurance Landscape

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Maturity

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Yahoo, 2016

    Maturity

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Via WayBack Machine

    Yahoo, 1999 Yahoo, 2016

    Maturity

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Maturity

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    MaturityThe Argument

    Asian Sites Are Immature

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    MaturityThe Argument

    Asian Sites Are Immature Yahoo, U.S., 1999 PPOMPPU, South Korea, 2016

    http://www.ppomppu.co.kr/Via WayBack Machine

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    MaturityThe Argument

    Asian Sites Are Immature Asian TechnologyBut

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    MaturityThe Argument

    Asian Sites Are Immature Asian TechnologyBut

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    MaturityThe Argument

    Asian Sites Are Immature Asian TechnologyBut

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    The Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    Akamai

    The Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    Akamai

    Asia

    The Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    Akamai

    Asia

    U.S.

    The Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    The Asian Internet Is Also

    Slower

    Akamai

    Asia

    U.S.

    The Argument But

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    The Asian Internet Is Also

    Slower

    Akamai

    Asia

    U.S.

    Asia

    Asia

    Asia

    The Argument But

    Asia

    Asia

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Bandwidth

    The Asian Internet Is Faster

    The Asian Internet Is Also

    Slower

    The Trend Is in the Wrong Direction

    The Argument But

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityThe Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityThe Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing Density

    I do not speak Chinese

    The Argument

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & AbugidasI do not speak Chinese

    The Argument But

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & AbugidasI do not speak Chinese

    I do not speak Korean

    I do not speak Thai

    The Argument But

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    More Text, Not Less

    I do not speak Chinese

    I do not speak Korean

    I do not speak Thai

    The Argument But

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    More Text, Not Less

    http://www.qq.com/ (China)

    The Argument But

    http://www.qq.com/

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    Capitalization and Italicization

    More Text, Not Less

    The Argument But

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    Capitalization and Italicization

    More Text, Not Less

    The Argument But

    http://www.jd.com/ (China)

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    Capitalization and Italicization

    More Text, Not Less

    The Argument But

    http://www.jd.com/ (China)

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    Capitalization and Italicization

    More Text, Not Less

    Limited on Western Sites

    The Argument But

    http://www.jd.com/ (China)

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    Capitalization and Italicization

    More Text, Not Less

    Limited on Western Sites

    The Argument But

    https://www.amazon.com/ (U.S.)

    https://www.amazon.com/

  • Jason Buhle, PhD @jasonbuhle

    jbuhle@answerlab.com

    Language

    Writing DensityPartially

    Logographic Systems, Alphabets,

    & Abugidas

    Capitalization and Italicization

    More Text, Not Less

    Limited on Western Sites

    Th