how do asian and western websites differ, and why? (presentation given at socal ux camp 2016)

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Jason Buhle, PhD @jasonbuhle [email protected] How do Asian and Western websites differ, and why? Jason Buhle, PhD Hannah Faye Chua, PhD

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Page 1: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

How do Asian and Western websites differ,

and why?Jason Buhle, PhD

Hannah Faye Chua, PhD

Page 2: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Page 3: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Who Are We?

Page 4: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Who Are We?

Page 5: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Who Are We?

Page 6: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

AnswerLab is Hiring!

Page 7: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

AnswerLab is Hiring!

Senior or Mid-level Qualitative Researcher→San Francisco

or anywhere on the West Coast→

Page 8: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Keep It Simple

Page 9: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Keep It Simple

https://www.enterprise.com/

This…

Page 10: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Keep It Simple

https://www.enterprise.com/ http://www.lingscars.com/

This… …not this

Page 11: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Keep It Simple

Page 12: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Keep It Simple

http://www.apple.com/watch/buy/

This…

Page 13: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Keep It Simple

http://www.apple.com/watch/buy/ http://www.arngren.net

This… …not this

Page 14: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

But Not Everywhere Keeps It Simple

Page 15: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

But Not Everywhere Keeps It Simple

http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

China News

South Korea Portal

Japan E-Commerce

Page 16: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

But Not Everywhere Keeps It Simple

http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

China News

South Korea Portal

Japan E-Commerce

Page 17: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

But Not Everywhere Keeps It Simple

http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

China News

South Korea Portal

Japan E-Commerce

Page 18: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

But Not Everywhere Keeps It Simple

http://www.qq.com/ http://www.rakuten.co.jp/ http://www.daum.net/

China News

South Korea Portal

Japan E-Commerce

Page 19: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Why Are Asian and Western Websites So Different?

Page 20: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Why Are Asian and Western Websites So Different?

http://randomwire.com/why-japanese-web-design-is-so-different/

http://www.nytimes.com/2015/06/07/magazine/what-silicon-valley-can-learn-from-seoul.html

http://uxmastery.com/ux-design-asia-maturing/

Page 21: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

The Contenders: Existing Theories

Maturity Bandwidth Language

Assurance Landscape

Page 22: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Maturity

Page 23: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Yahoo, 2016

Maturity

Page 24: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Via WayBack Machine

Yahoo, 1999 Yahoo, 2016

Maturity

Page 25: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Maturity

Page 26: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

MaturityThe Argument

→ Asian Sites Are Immature

Page 27: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

MaturityThe Argument

→ Asian Sites Are Immature

Yahoo, U.S., 1999 PPOMPPU, South Korea, 2016

http://www.ppomppu.co.kr/Via WayBack Machine

Page 28: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

MaturityThe Argument

→ Asian Sites Are Immature ❌ Asian Technology

But…

Page 29: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

MaturityThe Argument

→ Asian Sites Are Immature ❌ Asian Technology

But…

Page 30: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

MaturityThe Argument

→ Asian Sites Are Immature ❌ Asian Technology

But…

Page 31: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

Page 32: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

The Argument

Page 33: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

Akamai

The Argument

Page 34: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

Akamai

Asia

The Argument

Page 35: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

Akamai

Asia

U.S.

The Argument

Page 36: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

The Asian Internet Is Also

Slower

Akamai

Asia

U.S.

The Argument But…

→ ❌

Page 37: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

The Asian Internet Is Also

Slower

Akamai

Asia

U.S.

Asia

Asia

Asia

The Argument But…

→ ❌

Asia

Asia

Page 38: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Bandwidth

The Asian Internet Is Faster

The Asian Internet Is Also

Slower

The Trend Is in the Wrong Direction

The Argument But…

→ ❌

Page 39: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Page 40: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing Density→The Argument

Page 41: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing Density→The Argument

Page 42: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing Density

I do not speak Chinese

→The Argument

Page 43: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& AbugidasI do not speak Chinese

→ ❌

The Argument But…

Page 44: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& AbugidasI do not speak Chinese

→ ❌

ฉันไม่พูดภาษาไทย

나는 한국어를 못하는I do not speak Korean

I do not speak Thai

The Argument But…

Page 45: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

More Text, Not Less

I do not speak Chinese

→ ❌

❌ฉันไม่พูดภาษาไทย

나는 한국어를 못하는I do not speak Korean

I do not speak Thai

The Argument But…

Page 46: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

More Text, Not Less

http://www.qq.com/ (China)

→ ❌

The Argument But…

Page 47: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

Capitalization and Italicization

More Text, Not Less

→ ❌

The Argument But…

Page 48: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

Capitalization and Italicization

More Text, Not Less

→ ❌

The Argument But…

http://www.jd.com/ (China)

Page 49: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

Capitalization and Italicization

More Text, Not Less

→ ❌

The Argument But…

http://www.jd.com/ (China)

Page 50: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

Capitalization and Italicization

More Text, Not Less

❌ Limited on Western Sites

→ ❌

The Argument But…

http://www.jd.com/ (China)

Page 51: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

Capitalization and Italicization

More Text, Not Less

❌ Limited on Western Sites

→ ❌

The Argument But…

https://www.amazon.com/ (U.S.)

Page 52: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Language

Writing DensityPartially

Logographic Systems, Alphabets,

& Abugidas

Capitalization and Italicization

More Text, Not Less

❌ Limited on Western Sites

→ ❌

The Argument But…

https://www.amazon.com/ (U.S.)

Page 53: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Page 54: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims→

The Argument

Page 55: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

http://item.rakuten.co.jp/arlqn/1200008000af0072/ (Japan)

→The Argument

Page 56: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

http://item.rakuten.co.jp/arlqn/1200008000af0072/ (Japan)

→The Argument

Page 57: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

Non-Informational Content

http://item.rakuten.co.jp/arlqn/1200008000af0072/ (Japan)

→ ❌

The Argument But…

Page 58: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

Non-Informational Content

http://www.goo.ne.jp/ (Japanese news site)

→ ❌

The Argument But…

http://www.jd.com/ (China)

Page 59: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

Non-Informational Content

❌ Information per Pagehttp://www.goo.ne.jp/ (Japanese news site)

→ ❌

The Argument But…

http://www.jd.com/ (China)

Page 60: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

Non-Informational Content

❌ Information per Page

→ ❌

The Argument But…

Wang et al., 2012

Page 61: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Assurance

Hesitant to Accept Claims

Non-Informational Content

❌ Information per Page

→ ❌

The Argument But…

Wang et al., 2012

Page 62: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Page 63: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape→

The Argument

Page 64: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape

Tokyo Hong KongSeoul

→The Argument

Miyamoto et al., 2006

Page 65: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape

Correlation ≠

Causation

Tokyo Hong KongSeoul

→ ❌

The Argument But…

Miyamoto et al., 2006

Page 66: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape

Correlation ≠

CausationAlong the River During the Qingming Festival→ ❌

The Argument But…

Page 67: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape

Correlation ≠

CausationAlong the River During the Qingming Festival

Masuda et al., 2008

→ ❌

The Argument But…

Page 68: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape

Correlation ≠

CausationAlong the River During the Qingming Festival

Llyn Peris and Dolbadarn CastleMasuda et al., 2008

→ ❌

The Argument But…

Page 69: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Landscape

Complexity of Urban Landscape

Correlation ≠

Causation

Huang & Park, 2013

Japan Los Angeles

→ ❌

The Argument But…

Page 70: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Why Are Asian and Western Websites So Different?

Maturity Bandwidth Language

Assurance Landscape

Page 71: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Why Are Asian and Western Websites So Different?

Page 72: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Richard E. Nisbett, PhD

Page 73: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

“You know, the difference between you and me is that I think the world is a

circle, and you think it’s a line.”

Richard E. Nisbett, PhD

Page 74: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

“The Chinese...pay attention to a wide range of events; they search for relationships between things; and they think you can’t understand the part without understanding the whole. Westerners live in a simpler, more deterministic world; they focus

on salient objects or people instead of the larger picture….”

Richard E. Nisbett, PhD

Page 75: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Richard E. Nisbett, PhD

Page 76: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Cognitive Processing Tendencies

Attention Context Information

Page 77: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Attention

Masuda & Nisbett, 2001

Page 78: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Attention

Chua, Boland, & Nisbett, 2005

Page 79: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Attention

Chua, Boland, & Nisbett, 2005

Page 80: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Attention

Chua, Boland, & Nisbett, 2005

Page 81: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Attention

https://www.renttherunway.com/ http://www.rakuten.co.jp/ (Japan)

Page 82: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

Ji, Peng, & Nisbett, 2000

Page 83: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

Morris & Peng, 1994

Page 84: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

Page 85: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

http://www.appledaily.com.tw/ (Taiwanese news site)

Page 86: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

http://www.appledaily.com.tw/ (Taiwanese news site)

Page 87: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

http://www.appledaily.com.tw/ (Taiwanese news site)

Page 88: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

http://www.appledaily.com.tw/ (Taiwanese news site)

Page 89: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

http://www.appledaily.com.tw/ (Taiwanese news site)

Page 90: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Context

http://www.appledaily.com.tw/ (Taiwanese news site)

Page 91: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

Page 92: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

Choi et al., 2003

“A graduate student murdered a professor”

Page 93: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

Choi et al., 2003

“A graduate student murdered a professor”

Ji et al., 2008

Page 94: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

Page 95: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

Wang et al., 2012

Page 96: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

Wang et al., 2012 Li et al., 2014

Page 97: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

InformationInformation

Page 98: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

https://tw.yahoo.com/ (Taiwan)

Information

Page 99: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Information

https://tw.yahoo.com/ (Taiwan) https://us.yahoo.com/ (USA)

Information

Page 100: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

Page 101: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

❌ Move Countries

Page 102: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

❌ Move Countries

Page 103: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

❌ Move Countries

❌ Asian American

Page 104: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

❌ Move Countries

❌ Asian American

❌ Child Development

Page 105: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

Senzaki et al., 2014

❌ Move Countries

❌ Asian American

❌ Child DevelopmentD

raw

ings

Col

lage

s

Page 106: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

Senzaki et al., 2014

❌ Move Countries

❌ Asian American

❌ Child DevelopmentD

raw

ings

Canada

Col

lage

s

Japan

Page 107: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

Senzaki et al., 2014

❌ Move Countries

❌ Asian American

❌ Child DevelopmentD

raw

ings

Canada

Col

lage

s

Japan

Page 108: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

Senzaki et al., 2014

❌ Move Countries

❌ Asian American

❌ Child DevelopmentD

raw

ings

Canada

Col

lage

s

Japan

Page 109: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

Senzaki et al., 2014

❌ Move Countries

❌ Asian American

❌ Child Development

❌ Induction

Dra

win

gs

Canada

Col

lage

s

Japan

Page 110: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

❌ Move Countries

❌ Asian American

❌ Child Development

❌ Induction

Hong & Morris, 2000

Page 111: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Is This Nature or Nurture?

❌ Move Countries

❌ Asian American

❌ Child Development

❌ Induction

Hong & Morris, 2000

Peng & Knowles, 2003

“Recall an experience you had that made your identity as

an American [Asian] apparent to you.”

Page 112: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Then Where Does It Come From?

Page 113: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Then Where Does It Come From?

Culture reinforces itself

Page 114: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Then Where Does It Come From?

Culture reinforces itself But where did it all begin?

Page 115: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Then Where Does It Come From?

Culture reinforces itself But where did it all begin?

? Social Structure

Page 116: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Then Where Does It Come From?

Culture reinforces itself But where did it all begin?

? Social Structure

? Philosophy

Page 117: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Then Where Does It Come From?

Culture reinforces itself But where did it all begin?

? Social Structure

? Philosophy

? Food Acquisition

Page 118: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

So What Does This Mean for Me?

Page 119: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

So What Does This Mean for Me?

✓ Guidelines Are Just Guidelines

Page 120: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

So What Does This Mean for Me?

✓✓

Guidelines Are Just Guidelines

Do the Research

Page 121: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

So What Does This Mean for Me?

✓✓

Guidelines Are Just Guidelines

Do the Research

✓ Respect Your Users

Page 122: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

So What Does This Mean for Me?

✓✓

Guidelines Are Just Guidelines

Do the Research

✓ Respect Your Users

✓ Build Flexible Templates https://tw.yahoo.com/ (Taiwan) https://us.yahoo.com/ (USA)

Page 123: How do Asian and Western websites differ, and why? (Presentation given at SoCal UX Camp 2016)

Jason Buhle, PhD @jasonbuhle

[email protected]

Thank you!Jason Buhle, PhD

UX Researcher [email protected]

Hannah Faye Chua, PhD Lead UX Researcher [email protected]