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Susan Del RosarioDirector, Library Programs
Karen Beach & Brian HartCharlotte Mecklenburg Library, NC
Today’s Agenda
• Promoting Tutor.com at Charlotte Mecklenburg Library – Karen Beach & Brian Hart
• New School Year Resolutions Campaign
• Tutor.com Client Resource Center
• Basics of Building Awareness List
Charlotte Mecklenburg Library
• SpeakerKaren Beach and Brian Hart
• Tutor.com Client SinceJuly 2001 – One of Tutor.com’s very first partners!
• Approximate Population 723,000+
• Annual Sessions Served4,242
CMLibrary.org Placement
• Children’s, Teens, Job Search, Research, etc. Includes Mobile Link!
New School Year Resolutions!
• New for 2014/2015• Materials will be ready by 8/22• A full engagement campaign, ready-made!
Campaign Goals• Increase student engagement during
the school year.• Build awareness of library resources,
beyond the books.• Motivate students to succeed in
school.
I Resolve To Sign a Contract
• Step 1 – Student Resolutions Contract– Academic Goals– Resolutions to Accomplish Goals– Optional Check-In Dates
Distribution Ideas• Library Card Sign Up Efforts• School Presentations• SRP Participants• Teen Advisory Group• Any Youth Program
I Resolve to Make a Mobile
• Step 2 – Make a Mobile– 2 Design Options: Coat Hangers or Office Supplies– Premade Medallions & Full Instructions– Hang in Library or Send Home as Reminders
Distribution Ideas• Mini-Maker Space Project• Hand Out With Contracts• Provide Upon 1st Check-In
I Resolve to Punch Cards
• Step 3 – Resolution Punch Cards– Earn Special Mobile Medallions– Reward Efforts with Prizes– Encourage Library Use
Reward Ideas• Special Mobile Medallions• Small Prize from Janway• Hold a Raffle• Host End of School Year Party• Negotiate Extra Credit with Teachers
I Resolve to Use My Resources
• Step 4 – Reach Out For Help– NSYR Checklists– School Outreach Checklist– Website Placement Guide– Client Resource Center– Community Impact– Client Care Team
I Resolve to Visit the CRC
www.tutor.com/clients/home
I Resolve to Read Community Impact
• Monthly Marketing Emails– Building Awareness Idea– News & Information
Get on Mailing List: Email [email protected]
I Resolve to Check Out Janway
• Predesigned, customized give-aways– www.Janway.com– 5% Discount on predesigned
Available ItemsBackpacksBalloonsButtonsTravel MugsPlastic BookmarksPrinted Bookmarks
MagnetsLibrary Card ProtectorsMouse PadsPencilsT-ShirtsBracelets
New materials to be posted by 8/1.
Q&A
• Back to the Basics List– In Library Promotion: Staff Training, Posters/Fliers,
Bookmarks/TableTents, Desktop Wallpaper– At the School: Open Houses, Teacher Demos, Fliers in
Classrooms, Student Newspaper, Bookmarks in Library– In the Community: Youth Clubs, Laundro-Mats, Local
Papers, Homeschoolers, Pizza Delivery Boxes– Online: Great Website Links, Twitter, Facebook, Vine,
Pinterest, Craigslist, Mobile App– Get Creative: Scavenger Hunt, Pi Day, Raffles,
Challenge Problems, News Interview