how do millennials want to pay for exercise? - gocardless · 2019-11-14 · how do millennials want...
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How do millennials want to pay for exercise?We surveyed 1000 UK millennials about how they prefer to sign up to and pay for their exercise. This is what we found.
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Monthly rolling memberships are popular
33%
Rolling monthly membership
(classes included) 19%
Rolling monthly membership
(classes available at extra cost)
19%
Annual membership (pay monthly, min one-year contract)
17%
Pay as you go (e.g. day pass or
class pass)12%
I prefer to use online videos or exercise at
home/outdoors
How do you prefer to access gym or fitness services?
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84%
would be more likely to sign up to a gym,
if it didn’t tie them into a long-term contract
83%
would prefer to choose the date that gym fees come out their account
60%
would pay higher monthly fees to ensure they could end their membership at any time
Flexibility is important
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Debt recovery horror stories are putting off millennials
86%
say it’s important to be able to cancel a membership without being chased to pay remaining months on a contract
83%
are put off joining a gym by the prospect of being chased by debt collectors for breaking contract
3/4
pay attention to online reviews from members when joining a new gym
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Online payment experience is key
3/4
want to be able to sign up and pay for a membership or class online, without having to go into the gym itself
82%
say it’s important to be able to manage their payments online
3/4
want to be able to set up monthly payment at the start and forget about it
80%
prefer to pay fees on a fitness business website itself, rather than being directed to a third party site
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Flexible Direct Debit from GoCardlessFlex payments to suit you and your members. Take monthly membership fees, pay as you go and one-off payments online, any day of the month, with no hidden fees.
gocardless.com/gyms