how do women in the 21st century modify the competitive power of companies? ‘a rising value: women...

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How do Women in the 21st Century modify the competitive power of companies?

‘A Rising Value: WOMEN TALENTS’

Müjgan SuverThe President of EU and Human Rights Platform of the Marmara Group Foundation

6 November 2015

MARMARA GROUP STRATEGIC AND SOCIAL RESEARCH FOUNDATION

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In today’s World, science and technology have progressed very swiftly. As a consequence, societal, cultural, individual life and values have also altered besides the configurations and paradigms in business life.The acceleration of this competition has put forward the strategic management in companies as well.


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How will the future look like?


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Get-Togetherness of Various Generations, Various Races

Business Culture Based upon the Variety and Responsibility, Complexity


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Prevention of all kinds of discrimination among the employees and provision of equal opportunity to the whole parts of society, contributed societal development, increasing the sustainable competition power, reinforcement of financial performance. The CS Gender 3000 of Credit Suisse: the report of ‘Women in Senior Management’ indicates the fact that the operational profits of the companies providing gender and ethnical variety in management will increase.


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Sustainable Development Goals of the UN

World Economic Forum Reports

Development Programs of the World BankCountry

Reports of th

e EU Commission

OECD (Organization for Economic Co-operation and Development) Goals

Road Map of the EU Commission regarding Woman-Man

McKinsey Reports

Credit Suisse ReportG8 (Group of Eight) Aims

G20 (Group of 20) - (W20) (Women 20) Aims


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•Institutional Citizenship

•Institutional (Social) Responsibility

•Sustainable Development

•Business Ethics

Responsibilities related to New Era - Sustainability

Sustainability

“Economics, society and environment are interdependent. External Factors of Business ought to be integrated into Business Strategies” Aude Zieseniss de Thuin – Founder and CEOThe Women’s Forum for the Economy and Society

“'We do not inherit the land from our ancestors, we borrow it from our children.” Native American Proverb


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Long-term Global Tendencies that shape the Business World

Inter-regional Relocation of

Economic Activities

Increasing number of

consumers in the rising economies

Incipient Aging of the World Population

Geopolitical Instability

Enhancement Auditing of Tasks

and Responsibilities

Reduction of Natural

Resources

Increasing of access and

usage of information

Global Competition for talented Workforce

Advancement of Technologies that

empower the consumers and communities

The Enlargement and Ever-

complicatedness of companies


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-Companies to be restructured in the following years; New Standards of Conduct

-Companies seek for talented personnel in order to remain permanent in competition environment.

-Growing institutional social responsibilities with the advancement of technology


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Humanly Traits will be of importance-Important professions of today such as surgery to become automatic.-However, it seems impossible to fulfil some duties automatically such as building bonding with patients. This is what women are considered to be very good at.

Artificial Intelligence will change everything-More artificial intelligence utilised in the coming era.-It is very likely that artificial intelligence will be able to keep up with the human intelligence in two or three decades.

Physical Duties will be taken over by machines-Even in today’s circumstances, physical-based tasks withered away. Briefly, many masculine tasks will be made over to machines


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«The humanly traits of the Companies’ Directing Executives require to be strong. The number of the Women Executives is also expected to increase.»

Ian Pearson, British Telecom Futurist

According to the report of McKinsey on The Power of Parity (McKinsey, 2015); In a scenario based upon the fact that, when women and men have equal contributions to economy, the World GDP will have been mounted up to 28 billions of USD in 2025.


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Despite the wind of change, how come is the visibility of women reduced, while stepping upwards in their career?

Prejudices: Every man is proficient until the opposite is approved; however, every woman is insufficient until the opposite is approved. .


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Man-dominated environment based on clichees and defensive mechanisms undermining the value of women (patriarchal mindset, present education system (insufficient), financial and structural problems, intrafamily responsibilities)

-Women’s international experience shortage- in general, women opt for following up their spouses on their career development.


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Men are inclined to think step by step whereas the women think by taking a

web of factors into account. None of them is superior or inferior to

the others.

Pre-historic woman: Together with raising kids,

cooking, repairing house or building it; staying alert

against external threats and coordinating activities with

other women. Multi-tasking thought

structure

Pre-historic man: Hiding himself behind the bushes, hitting a buffalo with stone, then finding out the return way. One-way thinking style

Helen Fisher – The Natural Talents of Women and How they are Changing the World – The author of the book


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How do women modify the competency power of companies in the 21st Century?

A team harbouring the variety in itself:•Creates a real competency•Forms a more productive trade structure/women are determining on comsumption.•Develops a more dynamic management structure•What women of the group contribute to:- Care- Quality of the dialogs- Confidence


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–Possessment of affection–Compromising approach–Being a good listener–Demanding concrete outcomes –Environmental - friendly and family sensitivities

The features required for the leadership and competition in the Business World

These qualifications considered for women are

utilised as a means of competition in Business

world.


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Women Executives harmonise perfectly the typical masculine leadership traits with their own outstanding ones.

Women Executives will lead the coming generations for a positive and meaningful change.

Dan Kindlon, Harvard University, Professor of Psychology

-Intuitive and reasonable-Sensitive and logical-Self-sacrificing and interest-oriented


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Women as the Leaders of Business World have brought change on many various value judgement.

• Women are more patient and tolerant.• They do not feel that they need to win any discussions.• Women are the fans of a ‘fair’ society. • According to the latest researches, their approaches are more

cohesive in comparison to men; women can better read the general frame.

Peter Brabeck-Letmathe Nestle, CEO


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The variety of women and men at companies has become a remarkable element which international investors take into account. It is in this context striking that the women employment and integration of women executives into company strategy by the Turkey’s and world’s greatest companies are of great importance.


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Today’s women talents as the rising value in the 21st century have fortified the power of sustainable competition. The increasing of competition power turns back to the company in form of profit, esteem, brand familiarity and market share. The countries and companies willing to be placed among the greatest economies and the most advanced democracies shall have a woman agenda now.


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Are we prepared to an effective change program?

Prior to the thought of increasing the women number at leadership positions, it is required to conduct an evaluation regarding the balance in terms of the numbers of men and women employed:

– What is the number of employee working at our company?– Which career phase are they in? What is the women-men

balance in the leading positions? – How can you shift the given ratio in time?

An effective exchange programme can only be urged by top managers and be implemented when supported.


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«As long as we keep on disregarding half the potential and skills available due to the groundless prejudices, we will only create an unsustainable World walking quasi with single leg.»

Women’s forum, Deauville

«Today, it is absolutely incumbent on all of us to enable women further contribute to fairer, more balanced and more sustainable society.»

Women’s Forum, Deauville


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“A Human society consists of two species – women and men. How could one segment of society go forward , while the other segment is ignored!”

Mustafa Kemal Atatürk(1881 -1938)


how do women in the 21st century modify the competitive power of companies? ‘a rising value: women...

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