Hot Off the PressMedia Plan for ABC Banking Corporation

Objective:

• To make Mr. Calixto S. Reyes III, ABC Banking Corporation’s new president, known to the local banking industry through media coverage

Challenges:

• Mr. Reyes is not known in the local banking industry, particularly by reporters covering the banking and finance beat;

• Introduce Mr. Reyes to the local banking and finance reporters without the formality of a press conference.

Action Plan1. Arrange a media roundtable

Option 1

Invite banking and finance beat reporters to an informal lunch or dinner gathering

• Advantage

Getting Mr. Reyes closer to beat reporters that cover the banking and finance industry

• Disadvantage

It may become a no-holds-barred discussion/conversation

Action Plan(cont.)

Option 2

Arrange lunch or dinner visits with the Top 5 publications’ publishers, editors-in-chief, banking & finance editors and reporters as well as advertising people.