how do you increase traffic by 700%
DESCRIPTION
After running tens of ordinary campaigns we’ve realized that the display banner campaigns on Facebook are getting costly due to relatively low CTR’s (Click through rates). So, we have decided to change it and add some sense of humor to our ads.TRANSCRIPT
How to increase traffic by 700%
using social ads?
CommerceSciences.com
2 How to increase traffic by 700% using social ads? | CommerceSciences.com
Out of the box thinking People are busy. The fact that you’re spending your precious time reading these lines right now is mind-blowing. Seriously.
Make sure not to waste people's time. Always be consistent and coherent to your company’s values. Your visitors will appreciate it, and more likely that your messages will resonate.
However, that doesn’t mean you should be boring. They already heard similar slogans many times before in the past, they've probably heard many different vendors promising the exact same dreamy benefits – so how do you get them to engage with YOUR brand?
Use Zombies in your marketing campaign. After running tons of ordinary campaigns, we’ve realized that display banner campaigns on Facebook are becoming costly due to relatively low CTR’s (Click through rates). So, we've decided to change it and add some sense of humor to our ads.
3 How to increase traffic by 700% using social ads? | CommerceSciences.com
As a website personalization company, this is not an easy task to do! Usually, campaigns in our space present smiling marketers, analytical graphs, etc. But guess what? We did it. We managed to get targeted visitors' attention and drive even more traffic to our site, at lower costs.
Original Campaign Here are the ordinary campaigns we first ran. CTR was about 0.045%, leading to a cost-per-click of $14.55 (!) Example A:
4 How to increase traffic by 700% using social ads? | CommerceSciences.com
Example B:
The Improved Campaign So after going through some thoughts on the type of campaigns that would work and serve our purpose the best, we chose to go for the humorous take. We tried to find metaphors or even reasons for our potential customers' issues, and grab their attention with a specific image, something that would catch their eyes, intrigue them and would get them to read and learn more. That
5 How to increase traffic by 700% using social ads? | CommerceSciences.com
already worked a whole lot better, so click-through-rate increased in over 0.33%, leading to a cost-per-click of $1.06.
6 How to increase traffic by 700% using social ads? | CommerceSciences.com
What’s next? In order to make sure that you not only attract visitors, but also convert them at higher rates, you should complete the ads' experience with an on-site experience to ensure a great journey for your visitors. So we used our own tool in order to run a holistic campaign and target visitors that landed on our homepage from that specific campaign. For example:
Conclusion We didn’t seriously mean for you to use zombies. Wait, scratch that. We did. You should use zombies, dark lords, and even chickens. The idea is to get people to smile, to raise their eyebrows, to simply engage. You can only deliver your message after you receive someone’s attention. Be playful and try and get any sort of emotional reaction. Do whatever works for you, don’t take yourselves too seriously.