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HOW DO YOU REACH THE WORLD FOR YOUR COMPANY?

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HOW DO YOU REACH THE WORLD FOR YOUR COMPANY?

How Many Trade Shows Does Your

Company Attend Per Year And What Is The

Cost?

TRADE SHOW COSTS

• Booth space rates vary according to industry, as well as by the size, location, and popularity of the show. Gigantic shows generally command the most money from exhibitors — some shows bring in up to six figures for booths.

Package deals are the most economical way to get your feet wet at a trade show. Promoters generally offer a turn-key 10-by-10-foot booth package for as little as $2,000 at small shows. And if you can latch on to a big company's partner pavilion, you may be able to sneak into even a large trade show at a reasonable cost.

Typically though, you should probably budget a total of $10,000 per trade show exhibit. This should cover all expenses of an average booth, with the following cost breakdown:

• Space: 24% • Booth expenses: 33% • Show services: 22% • Transportation: 13% • Advertising, promotional and special activities: 4% • Personnel (including travel, hotel and expenses): 4%

Excerpt from Tradeshow Handbook

Do You Advertise In Trade Journals?

Trade journals provide an avenue for companies to provide information to their target audience but are there drawbacks?

• Print advertisement is expensive

• It is static – It can’t talk to the potential client, show your product at work, or showcase testimonials from satisfied customers

• It can’t provide you with potential sales leads just because someone looked at your ad

• Your message only reaches the circulation of the publication

Do You Have Product Video On Your Website or Other Social Networking

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unless they are specifically looking for your site?

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