How does Kerrang magazine relate to

it’s target audience?

Reader Profile• Kerrang! has 29 years of heritage and is the biggest music weekly• in the world.• Kerrang! is actually really young with a median age of 22. Having• a younger profile is a big advantage as traditionally this age group is• elusive (and expensive) to reach.

Kerrang! perfect for film and games, and also mobile technology• and government messages.• Kerrang! is the original multimedia platform boasting magazine,• online, radio, TV, K! Awards, K! Tour, and K! podcasts.• Kerrang! loves music, especially rock. Kerrang! is considered• by its readers to be an integral part of the scene rather than just a• commentator.• Kerrang! readers are the heaviest music consumers purchasing• over 6 albums per month on average (53% more than the national• average) and 8 times more likely to spend over £200 a year on albums.• The readers are also 5.5 times more likely to attend a rock gig.

Circulation

44,013*

Readership

396,000**

abc1 profile

52%**

Mean Age

22**

87%OF K! READERSBUY EVERY ISSUE

Masthead

The white on black creates a strong contrast.

The tattered edges represent the style of clothes and musicthe readers enjoy.

The cracks look like shattering glassportraying violence.

Colour Scheme

The colour scheme throughout the magazine is red, black and yellow. Not only do they stand out well against each other but red could represent blood and danger, whereas yellow warning or caution and black something mysterious. This relates to the target audience because of their attitudes, clothing and music they enjoy.

Main ImagesThe photos used in the magazine are carefully selected to appeal to the target audience. The images are very posed, usually with dark colours and sometimes humorous. The images appeal to the audience because they’re bands they enjoy listening to, styled to seem dangerous or comical.

Language Choices

There is a lot of slang terms and colloquial language used in the articles, this helps relate to the youth audience and keeps the text light and fun to read. There are often quotes used from artists for their fans and words like ‘raucous’ and ‘dirty’ are used to convey the rock and roll theme of the magazine.

Features and Regulars

The magazine includes things that they know the readers will be interested in like gig reviews, posters and competitions. The bands they choose to feature are genres they know the audience will enjoy listening to and reading about. They’re a rock music magazine so they won’t do a feature about Abba for example.