How does Kerrang! magazine use its front cover to attract readers? Kerrang! is a weekly music magazine, published by Bauer Consumer Media in the United Kingdom. The Bauer Media Group is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. It produces and distributes many popular magazines and has stakes in television and radio, recently completing the purchase of a consumer magazine division and radio station division of the British company, EMAP. The name Kerrang! refers to the sound made when smashing an electric guitar. It is a national scale institution with a circulation of about 52,000 readers although there are international editions such us Kerrang! Australia and it is translated into Spanish. The target audience that Kerrang! are appealing to is that of the heavy metal/screamo/emo fan. This genre is mostly guitar based hence the guitar influenced title. The primary target audience is from 1525 years old but it appeals to metal fans of any age. Another genre of readers it may appeal to is those interested in old-school rock and metal bands: for example this weeks cover features the grunge band Pearl Jam. The idea that is being represented by Kerrang! magazine is one that being badass and dangerous is cool. This violent and destructive lifestyle is promoted by use of the image of the band Avenged Sevenfold brandishing weapons and dressed in black leather and accompanied by the caption the worlds most dangerous band. The gender and sexuality the magazine is aimed at seems to be heterosexual males. These values of breaking the rules and being rebellious are generally negative representations but these stereotypes are thought to be the aspirations of the reader.