NLPCaptcha | NLPVideo | NLPMobile

“….we have a standard for viewable display impressions: a minimum of 50 percent of pixels in

view for a minimum of

1 second….

….In-browser video viewability is defined as: a minimum of 50 percent in view for a minimum of

2 seconds…”

NLPCaptcha | NLPVideo | NLPMobile

We've written into all of our contracts that our clients insist on at least 95%human traffic and anything less requires a make good or credit," said BarryLowenthal, president of The Media Kitchen, an ad buying agency whoseclients include Victoria's Secret Pink.

“An ad impression must actually make an impression, so at very least it

needs human eyes to see it - and all of it. The viewability issue is well

documented; no matter whose numbers you believe, we need to aggressively

attack this problem with our client, publisher, and ad tech partners.” said Joe

Barone, Managing Partner, Group M. Digital Advertising Operations

http://www.thedrum.com/news/2015/03/12/vibrant-media-adopts-group-m-s-tougher-visibility-guidelines-now-moat-accredited

“We don’t want to be paying for non-human traffic.” said Mark Clowes,

Global Head of advertising at American International Group, the largest

commercial insurer in the country

NLPCaptcha | NLPVideo | NLPMobile

Sarah Mansfield

VP Global Media

Europe and Americas“We should get what we pay for.There is no other medium where that doesn't happen it's as simple as that. The industry

standards are just not adequate enough for us as a big advertiser in this space, and that's

why we are championing viewability.

We are a big spender in digital marketing and we want to ensure we get the best return on

our investment, and that means ensuring, be that programmatic or however our ads are

delivered to consumers, that we get what we pay for and that

our ad is viewed by a consumer. And the industry standards

are just not adequate enough for our requirements”.

Source: http://www.thedrum.com/news/2015/03/05/we-should-get-what-we-pay-unilever-vp-global-media-europe-and-americas-viewabilityhttp://www.thedrum.com/news/2015/03/12/vibrant-media-adopts-group-m-s-tougher-visibility-guidelines-now-moat-accredited

NLPCaptcha | NLPVideo | NLPMobile

Who is

“viewing” your

Digital ads

NLPCaptcha | NLPVideo | NLPMobile

56% online traffic in 2014 driven by

BotsNon-Humans Consumed

Goes as

high as

32%

Goes as

high as

63%

11 Billion $ wasted …

22% higher than 2013

NLPCaptcha | NLPVideo | NLPMobile

Average user exposed to 1700+ ads per month

82%+of them

ignore these ads

BLIND SPOTS Selective Blindness for Banner Ads

NLPCaptcha | NLPVideo | NLPMobile

Viewability

56.1%of ad

impressions never actually come in the

viewing frame

Actually

Viewed

Never

came in

the

viewing

Frame

NLPCaptcha | NLPVideo | NLPMobile

What does this mean???

You Spend 100$

Minus 56% (Wasted on Bots) = 44$

Minus 54% (Never came in View) = 20.24$

Minus 82% (Blind Spots) = 3.65$

Your ROI

NLPCaptcha | NLPVideo | NLPMobile

…BUTVIEWABILITY

DOES

NOTENSURE

HUMANITY…

NLPCaptcha | NLPVideo | NLPMobile

Our Proposition

NLPCaptcha | NLPVideo | NLPMobile

You get what you pay for … and more!

NLPCaptcha | NLPVideo | NLPMobile

CAPTCHAS as we used to know

Security Gatewayto prevent malicious automated bots from spamming websites

NLPCaptcha | NLPVideo | NLPMobile

The new generation NLPCAPTCHA

Patent pending NLP

Technology combines

Security with Advertisement

Filters non-Human

Traffic.

Your Brand gets

100% Attention

NLPCaptcha | NLPVideo | NLPMobile

NLPCaptcha – Real Engagement

• Only Humans are able to solve the Branded Captcha

• End of Blind spots - Dedicated 10-15 seconds of focussed attention

• High Impact Native Engagement in the normal work flow of the user Leading to High Brand recall

• Enhanced User Experience - easy to solve & Associated content value

Traditional Captcha NLPCaptcha

14

NLPCaptcha | NLPVideo | NLPMobile

NLPVideo – Engaging Pre-rollsNormal video Nlpvideo

• Make your video campaign more engaging – microsite experience

• Multiple touch points to showcase product features

• Charged only on successful user engagements

• Option to skip by typing the brand message

NLPCaptcha | NLPVideo | NLPMobile

NLP Mobile Engagement on Mobile

• Advantages of NLPCaptcha & NLPVideo customized for mobile

• Full Screen Format with high impact Engagements

• No more Erroneous/ fraudulent clicks

• Pay only for successful engagements with Real humans

NLPCaptcha | NLPVideo | NLPMobile

Standard Captcha N-Gage Captcha

Video Captcha

Please click on the Images to see actual Demo

Expando Captcha

Innovative FormatsEngagement Pre-rolls

17

Real User not only Discerns the ad but actually Types/ Engages with your Brand

NLPCaptcha | NLPVideo | NLPMobile

Your choice of

ad-format

Images/ Animations/ Videos

Reach out to The Real user when he is

Most Attentive

15 seconds of 100% attentionComments/ Opinion Polls/ logins Registrations/ bookings/ purchases

Your choice of

PlatformDesktop/ laptops/ mobile/ tabs

NLPCaptcha | NLPVideo | NLPMobile

No

Threat of Bots

No

Blind-Spots

Guaranteed

Viewability

Real User + Real Engagement + Right Targeting

=

Brand Recall + Real ROI

NLPCaptcha | NLPVideo | NLPMobile

Targeting your audience across genre’s

SocialNews

BusinessWomenCookery

YouthEntertainmentVideo Content

AutoSports

FinanceEcommerce

AstrologyTechnology

A billion+ ad impressions

Reaching 50 million + UVs

15 million + captchas

solved thru

NLPCaptcha | NLPVideo | NLPMobile

10 million+ Engagements Outside India

CountryApproximate Engagements

United States 28,06,680

Thailand 10,20,467

Spain 10,11,654

Middle East 18,25,272

United Kingdom 4,96,379

Singapore 3,95,284

Canada 2,95,978

Australia 2,50,566

Asia/Pacific Region 2,04,008

China 1,75,409

Others 15,73,590

28%

10%

10%18%

5%

4%

3%

3%

2%

2%

16%

United States Thailand Spain Middle East

United Kingdom Singapore Canada Australia

Asia/Pacific Region China Others

NLPCaptcha | NLPVideo | NLPMobile

Placements

NLPCaptcha | NLPVideo | NLPMobile

NLP CAPTCHAS are everywhere…

Used across Genres of Website

• Registrations• Comments• Discussion Forums• Transactions• Blogs Downloads• Polls/ Events• Classifieds• Product Comparison• Protecting Email Addresses• Videos

Used across varied placements

NLPCaptcha | NLPVideo | NLPMobile

Placement Opportunities NLPCaptcha

Engage with the right audience at a time when they are most

engrossed

Comments

NLPCaptcha | NLPVideo | NLPMobile

downloads Polls Registration

Placement Opportunities NLPCaptcha

NLPCaptcha | NLPVideo | NLPMobile

Coming Soon NLP Captcha on

Key Facts:

• 6 lacs+ Daily

Ticket booking

• 20 lacs Daily

Logins

• 8 Crore

Monthly

Captcha solved

• 15 Million

Unique Visitors

NLPCaptcha | NLPVideo | NLPMobile

Coming Soon NLP Captcha on

Video Inventory across

200+ websites

NLPCaptcha | NLPVideo | NLPMobile

250+ Mobile games & apps

Placement Opportunities -NLPMobile

NLPCaptcha | NLPVideo | NLPMobile

Standard NLP Captcha

• These will be standard pre rolls without any engagement integrated within the same

• Surfer is shown the NLP Captcha

• Surfer requires to type in the code that is shown within the NLP Captcha. This will be a word – brand name or a service which could be blinking or in a different color.

NLPCaptcha | NLPVideo | NLPMobile

Engagement NLP Captcha• A surfer is required to engage with the brand to solve the NLP

Captcha

• This can be done either by dragging an icon from one side to another or clicking on a yes or no question etc.

• Brands have been using the YES or NO captchas for their research

http://test.nlpcaptcha.in/demo/demo.php?key=2b21ab6cdf31c4425071d6affbeaa631

NLPCaptcha | NLPVideo | NLPMobile

Expanding NLPCaptchahttp://call.nlpcaptcha.in/demo/demo.php?key=600dde6a5fa32dab06188e0eb6e72f4d

• Surfer drags the blue dot from A to Z. The ad expands post the dragging and validates the surfer as human

NLPCaptcha | NLPVideo | NLPMobile

Video Captcha

Surfer is asked to click on the logo watch the

video ad

Post the click, surfer watches the brand

video, and is asked to TYPE the brand name

to validate

DEMO LINKhttp://call.nlpcaptcha.in/demo/demo.php?key=75506ab218e021cbee1d84e6b3e02312

NLPCaptcha | NLPVideo | NLPMobile

NLP N-Gage Pre Roll

Apart from an audio video recall, the user engages with the brand within the ad unit

Normal Video Pre-Rolls NLP Pre Roll

NLPCaptcha | NLPVideo | NLPMobile

Gets free coins &

continues to play

NLP Mobile

NLPCaptcha | NLPVideo | NLPMobile

Case Studies

NLPCaptcha | NLPVideo | NLPMobile

NLPCaptcha | NLPVideo | NLPMobile

NLPCaptcha | NLPVideo | NLPMobile

NLPCaptcha | NLPVideo | NLPMobile

NLPCaptcha | NLPVideo | NLPMobile

About Us

NLPCaptcha | NLPVideo | NLPMobile

ENGAGEa

Real User

Don’tWaste

yourAdvertising

$$$

NLPCaptcha | NLPVideo | NLPMobile

Simpli5d Technologies today …• a pioneer in spam protection on publisher websites

…..drives monetization through brand engagements within their products NLP Captcha & NLP N-Gage Pre Rolls…

…across 800+ content partners• Desktop & Mobile

NLPCaptcha | NLPVideo | NLPMobile

Real Engagement - Real User

with

NLPCaptcha | NLPVideo | NLPMobile

Few of Our Leading Clients…

NLPCaptcha | NLPVideo | NLPMobile

Thanks