how effective is the combination of your main product

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How effective is the combination of your main product and ancillary tasks?

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Post on 20-Jun-2015

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Page 1: How effective is the combination of your main product

How effective is the combination of your main product and ancillary tasks?

Page 2: How effective is the combination of your main product

Integration of time

Time is an on-going theme in thetrailer and each time it yields negative results, it is used to provide hints into why the character is in a state of mental collapse and every time it reaches “11:57” we show the character react in negative ways such as crying, looking shocked and dropping milk, and becoming violent.

Page 3: How effective is the combination of your main product

Integration of timeMy film poster continued the on-going theme of time reinforcing the code of enigma and mystery surrounding the meaning of the time. Here we see a clock which if you look closely reads the time 11:57 and the tag line “lost time is never found again”. These work together to raise the questions why is the time “11:57” important and what is its significance throughout the trailer and posters

Page 4: How effective is the combination of your main product

Psychological themeThroughout the trailer hints are made towards the characters mental state, one of these is his increasingly violent behaviour, he lashes out unexpectedly without warning and at one point even physically intimidates his neighbour.

In all three of these scenes we see a violent behaviour and in the middle snapshot the dialogue “where is she” Is used to show he's searching for someone. In another scene we see him running frantically searching while calling “Lisa”. This paints the image he has lost someone called Lisa and this is the cause of his psychological regression.

Page 5: How effective is the combination of your main product

psychological themeAnother important theme that I carried on from the trailer was the psychological element of the main characters own mind antagonising him. We see two versions of his life, one where he lives normally as a teacher happily in the past evident by his content facial expression and choice of clothes, and another where we see him holding his head attempting to block out the truth about Lisa, he's also a lot paler in the second image suggesting stress or illness while his change of clothes show the character transition between the two lifestyles. These two images successfully convey the theme present of his psychological breakdown as we see an evident transition between his state of mind as he unsuccessfully attempts to repress the memories of Lisa's death. This flows together with the trailer to convey a strong image of helplessness as both create a sense of psychological regression.

Page 6: How effective is the combination of your main product

Titles

The films is shown at the top of the poster “repression” meaning to attempt to control or suppress something. This suits the theme of the trailer as the entire plot revolves around his attempt to live in memories and repress Lisa's death. The cracked worn writing was chosen as it symbolises his minds wall breaking down as the truth about Lisa is slowly realised. The colour red is used to symbolise danger and is present in both the trailer and film poster.

Page 7: How effective is the combination of your main product

Titles

Subtitles also work to convey the story as they carry on the continuous subtle hints that suggest the plot of the film and the genre. They aid in telling the story of the film without giving away too much.

Page 8: How effective is the combination of your main product

Billing block

Both the trailer and the poster also featured a billing block, meeting the codes and conventions of typical film products I also included a

website and release date to complete the conventional criteria.

Page 9: How effective is the combination of your main product

Magazine analysisThe film magazine finalized the advertising side of the film promotion package, it does however break up the conventional colour scheme replaced instead by a colourful vibrant scheme to stand out from conventional dark colour schemes of magazines, it keeps up the convention of the film poster and the trailer by glorifying the main actor, the film trailer does this by showing him as the most viewed while he is the sole image on the magazine and the film poster meaning he became a key selling point throughout the three products as he was depicted as a celebrity

Page 10: How effective is the combination of your main product

conclusion

In conclusion all three products worked well together to create the image of a film promotion package by meeting the codes and conventions of a typical trailer, film magazine and film poster. It also correctly conveys its genre and raises enough questions to intrigue the audience, acting as a successful advertisement package to draw viewers in.