Q2. How effective is the combination of your main

product and ancillary texts?

Film posterI researched film posters to inform my idea and to inspire the layout of my product. The purpose of a poster is to advertise the film it’s promoting so I had to make it eye catching and interesting and include the names of my actors, use a relevant and interesting central image/images, a correlating colour scheme and appropriate tag line. I also have to make it appropriate to the genre of my film; fantasy thriller.

Using these elements to make it sellable, attractive and successful.

Analysis

Analysis

What I learned

From these posters I learned that in order to compliment my film and review it needed to have a correlating colour scheme or dark colour with one contrasting colour to make it stand out. I also learned that i had to present my protagonist for what she was in order to bring in my audience; mystical, morally ambiguous, empowered and combined with an elemental force or symbolic object such as a wand or skull. After further analysis I saw that all the posters use the same font for their titles as they do during the title sequence of their movies to create synergy.

My product

Review

For my review I needed to research how other reviews link back to the

main product and poster to create a recognizable ‘brand’. I looked at

online magazines and Google images to find articles that appealed

to me and were most effective in creating synergy.

Analysis - style

Analysis - text

What I learned

I learnt to link back to my film through font style, insert images or background images of screen shots from my film and use a similar colour scheme.

My productI connected my review to my film by inserting a screen shot from my film into the article and using the same font that I used on the poster and for the title sequence of my film. I also used the same dark colour scheme with white as a contrasting colour. I think that if you were to glance at it without really looking you could tell by the distinct style that it is a review of Bitchcraft if you’d previously seen the poster.

Short film

To see how I could link my two ancillary products to my main product I had to analyze the

conventions of short films and witch movies to then proceed to

understand what conventions I could use to link them together and create synergy between all of my

products.

Short film analysis I watched three short films, one

animation called Oktapodi, one experimental/comceptual film called Solitude and one comedy called George Lucas In Love.

Each had their own specific conventions that correlated to their genre and narrative but all had the overriding conventions of short films.

Conventions

Two to three characters

Always a twist

Low budget

One or two locations

5-10 minutes

Every day situation flipped on its head

Todorov’s narrative theory 

Feature length conventions

•Magic•Rituals•Animals•Binary Opposites (Good/Bad)•choices•Empowered female characters•Candles•Coven (group of witches)

My product

I used the same font I'd used in both my poster and review in the title sequence to keep it consistent however i accidently made the title green but i made the credits using the same font and the lettering is white. I kept the sequence in my film that id taken a screen shot of for my review. I also used the same theme of my protagonist emerging/entering the darkness that I favoured for both central images for my poster and review during the ritualistic dancing where she’s filmed in a dark forest and dark room illuminated by candle light of red lights.

Conclusion

In conclusion I believe I’ve combined my main product

and ancillary text very well and think they all complement each

other nicely in the same way real film poster do in context to

the film they’re promoting.