!!How Does eLocal Compare? Intense competition in the local directory management market is quickly commoditizing the product, and will create a downward pressure on the rates these services can charge. !There are four basic stages or levels at which you can approach data aggregation. Providers at each level cannot be compared to each other on an apples to apples basis because they simply offer different service solutions.

1. Manual listing & updates - Manage and submit changes on your own. 2. Basic automation with low cost data aggregators - usually focus on

basic information like business name, address, phone, website, cities served, brand logo and imagery, business description, category, and hours

3. Higher cost local listings management/automation- comprehensive listings management and ability to customize, highly brand, include unique promotions, and integrate social media. (Real-time data distributors like eLocal (Yext) and niche directory sites like Yelp, Foursquare, and even Facebook function as social networks, but also act as or power business review sites and house local business listing information.)

4. Citation management and reporting - Alongside the automation of your local listing syndication, look to citation management and ranking tools for ongoing improvements. These will help you track performance, measure increases in ranking and traffic, and more effectively optimize your local listings across the top search engines, data aggregators, and popular networks.

Low Cost Data Aggregators - Usually less than $99/year Depending on how in depth youd like to control your listings, basic low cost data aggregators are a good place to start. These services provide basic tools for correcting data on a mass level. They dont, however, offer the highest degree of branding, the opportunity for social connection and detailed promotions, viewing and monitoring reviews, or data and reporting. There is also some discrepancy in these services with knowing whether your updated information successfully populated local listings, especially with Data by Acxiom, Factual, and Infogroup. The four listed below are recognized as the top data aggregators pulled in by sites like Google. !!!!!!!!!!!!!!!!!!!!!!!!!

True Identity (Neustar Localeze)

Data !(by Acxiom)

Factual Infogroup

Cost Per Year$100 per location Free Free ?

Your Time 15 Minutes 1+ Hour 1+ Hour ?Direct Connection to Platforms Yes, 100+ Yes, 50 ? ?

Google X ?Bing/Yahoo X ?Apple Maps X ?

Facebook X X ?Twitter X X ?

Finds Duplicate Listings YES NO NO ?Listing Visibility within 90 Days YES NO YES ?Enhanced Listing (Includes branding and promotions)

NO NO NO NO

Customer Review Monitoring NO NO NO NOTracking and Reporting NO NO ? NO

Listing Management Solutions (& Reporting) - $299 - $699/year These services offer more comprehensive listing management solutions. Going above and beyond basic data updating, these providers offer extensive customization, enhanced listings, opportunity to integrate social channels, keep up to date promotions visible in local directories, view and monitor reviews, and offer access to data and analytics. For many, this is a great place to start and do everything right with your local listings the first time. Others opt to start with a low cost aggregator first and then graduate to these. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Do It Yourself (Manually)

eLocal !(Yext) Moz Local Placeable

Cost Per YearYour Time

(Equates to more than $1,000 + no guaranteed results)

$500 per location

$49 per location

$3,500 + $2/month per loca-tion managed

Your Time 10+ Hours 15 Minutes 15 Minutes 15 Minutes

Direct Connection to Platforms None Yes, 50 No

No Sends data to 4 major

aggregators above.

Google X X* Bing/Yahoo X* Apple Maps X X* ?

Facebook X* Twitter X X* ?

Finds Duplicate Listings NO YES YES YESListing Visibility within 90 Days NO YES NO NOEnhanced Listing (Includes branding and promotions)

NO YES NO YES

Comprehensive Support NO YES NO NOCustomer Review Monitoring Manual YES YES NOTracking and Reporting NO YES NO YES

Comparing The Top 3 Options !eLocal (Yext) With strategic relationships with Bing, Yahoo, Facebook and many other local listing providers, eLocal offers an easy to use platform for reviewing your business listings, updating them, and making sure they have changed as you intended. !Typical eLocal listing updates when submitted happen almost overnight. This is because eLocal can be considered like a paid listing. Unlike other options, eLocal also offers the greatest customization options when it comes to branding, creating promotions based on location and really fully completing your listing to its greatest potential. !Differentiating Value: Listing data submitted is updated almost immediately. On top of simple listing updates, eLocal offers opportunities to build a local promotion or campaign around listings with things like social integration and promotional tools. !Placeable Placeable offers the basic location correction and automation like eLocal. However, unlike eLocal placeable doesnt have direct relationships with local listings providers. Instead of sending your updated data directly to sites like Yelp or Google, Placeable has strategic relationships with the four main data aggregators: Infogroup, Acxiom, Factual and Neustar Localeze. !Although your Placeable data goes through a few more steps and not directly to updating your listings, the platform goes above and beyond other options to focus on organic local visibility. Placeables focus is on updating and correcting your listings organically over time, not necessarily overnight. They do this by offering users a locator and local landing page tool. If you already have a locator for your business, theyll work to help optimize. Because this is their focus, Placeable really complements a Yext or a Localeze. !Differentiating Value: Focus is on the organic piece of local search, when listings are updated they stay correct even if you stop working with Placeable. Placeables differentiating value is in their locator services and local landing page tools. They help make sure local listings are correct but do it through their local landing page integration. !Neustar Localeze As one of the top four data aggregators, Neustar Localeze is lower cost but still focuses on two sides of the business: listings and data. With their data being purchase by Apple, Google, TomTom, Bing, Yahoo, Merchant Circle and more, Localeze allows you to update listings on roughly 90% of the local search base. !Unlike eLocal and Placeable, however, Localeze only focuses on updating basic NAP (name, address, phone) information, plus a few attributes like days open, hours, brands carried. It doesnt offer high customization, branding, or opportunity to develop a local campaign. !Like Placeable, Localeze updates dont happen overnight (could take 30-50 days) as they publish data once or twice a month !Differentiating Value: As one of the four main data aggregators, Localeze holds a high level of credibility in relationships with companies like Google and Apple.