how emerging digital media are impacting the world and education
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How Emerging Digital Media are Impacting the World & Education
How Emerging Digital Media are Impacting the World & Education
Presentation Outline• Key Questions for Educators• Role of Emerging Digital Media• Examples of Emerging Digital Media• Web Evolution• Web 3.0/Semantic Web Technologies• Adopting Emerging Digital Media in the Classroom• Best Practices and Tips• Critical Success Factors• Other Voices• Questions?
Key Questions for EducatorsHow will we…• Equip students to develop important new skills in emerging digital media?• Lead and interpret important research?• Develop models that contribute to the growth of emerging digital media? • ‘Teach’ students with prior knowledge/skills of emerging digital media?• Gain a better ‘real-world’ understanding of problems, needs and issues
faced by organizations which use emerging digital media? • Make better use of bloggers and professionals skilled in these areas in the
classroom?• Develop curriculum to support these areas?
Role of Emerging Digital Media• Promotes networks of relationships• Transforms users into publishers• Enables discussion, sharing and collaboration• From one to many many to many
“We don’t own the news any more”
Web EvolutionWeb 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Napster BitTorrent
Britannica Online Wikipedia
Personal Web sites Blogging
Publishing Participation
CMS Wikis
Directories Tagging
Stickiness Syndication
Examples of Emerging Digital Media
Type of Emerging Digital Media Examples
Conversation-enabled publishing platforms
Social networks
Social bookmarking
Democratized content networks
Presence networks
Content sharing sites
Virtual networking platforms
Example: Red Cross
What’s next?
“[I imagine] an internet that lets individuals organize and share information anywhere, anytime, with great ease, across multiple web properties without traditional boundaries”- Tim Berners-Lee, inventor of World Wide Web
Web 3.0/Semantic Web Technologies
• New forms of social media• Not a new Web, but an extension of what already exists
Properties of Web 3.0
• Enables social applications to “magically coalesce”
• Allows people to share and “move seamlessly through information”
Examples of Web 3.0/Semantic Web Technologies
Social Moving to Mobile
Adopting Emerging Digital Media in the Classroom
• What faculty should do when beginning to learn social media, before involving their students in classes:– Listen, read/search– Participate/Share– Be relevant– Evaluate– “Rinse and repeat”
• The best way to learn emerging digital media is to DO IT!
Best Practices and Tips…
The following are key considerations that new practitioners of social media, as well as those
who are proficient, should keep in mind.
Social Media Skills For Today’s Communicators
• Understand how to listen, analyze and understand• Demonstrate ability to create and cultivate “digital”
relationships• Manage your online reputation with care• Maintain high ethical standards• Measure the value of your contributions
(measurement beyond impressions)• Stay curious and adaptable
Trusted Media Index
Trusted Media Index
46
48
50
52
54
56
58
60
All US All UK
Trust by Information Source
Trusted Media Index
-15
-10
-05
00
05
10
All US All UK
Expected Change in Trust (Future vs. Today)
Critical Success Factors
• Integrating traditional media with emerging digital media• Building trust in a virtual world • Creating measurable models that prove value and ROI• Balancing high tech with high touch• Creating a role for ‘reverse mentoring’ in organizations
Other Voices…