A graphic design is closely related to marketing. In fact, it helps to

complement the marketing team’s efforts, in generating more business

leads through compelling brand collaterals & advertisements.

How Graphic Design plays a part in your Marketing efforts

Graphic Design is a very creative and interesting field. It involves the use of text, vectors, shapes and images to create interesting designs.

These designs can be used to package a company’s product in an attractive and professional way so as to attract more buyers.

It can be used to enhance the company’s business communication and advertising, so that more people get to know about it.

Graphic Design and AdvertisingGraphic Design and Advertising

The role of a graphic designer is self evident in all aspects our daily life. If we go around the city, we will find various bill boards and hoardings of different businesses everywhere. Every business has got its own outdoor signage or banner. The buildings are also covered in huge perforated glass. When we visit shops in any of the malls, we notice the extensive branding work put in by the graphic designer. The marketing of various businesses is largely aided through the efforts of graphic designers.

A Graphic Designer’s RoleA Graphic Designer’s Role

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A logo is the brand identity of a company. It needs to be designed professionally. People must relate to the logo and the message it’s trying to convey. Logos of brands like Nike, Sony, Apple, Coke, etc are iconic. People relate to them and take pride in buying their products. These logos are simple, and yet they manage to help establish an emotionally connect with their customers. By establishing this emotional connection, a graphic designer makes the job of the marketing team and sales teams much more easier.

2Logo Design and Brand IdentityLogo Design and Brand Identity

Thus we can see that a graphic designer can find work in an advertising, marketing and PR company. He can take up jobs like web design, graphic design, Cartoonist and Illustrator. He can also work as an animator, movie editor etc. As a web designer, he can design the digital landscape via banners posters etc, so as to use the online channels for effective marketing. A graphic designer can also be employed as package designer in the production unit of a company, so as to attractively design the packaging for the company’s products and thus attract sales.

Graphic & Web Designers, & their Contributions to Company

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A graphic designer thus creates attractive brand collaterals so as to effectively market the brand to its desired audience & thus complements the marketing team by enabling them with both online banners & offline brand collaterals so as to effectively communicate to the world about their brand. For more information regarding Graphic & Web Design click here.

4Graphic Design, Marketing and Sales

A graphic designer thus creates attractive brand collaterals so as to effectively market the brand to its desired audience & thus complements the marketing team by enabling them with both online banners & offline brand collaterals so as to effectively communicate to the world about their brand. For more information regarding Graphic & Web Design click here.

4Graphic Design, Marketing and Sales