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RESEARCH AND LEARNING HOW HAS MEDIA PROGRAMMING SUPPORTED POLIO ERADICATION? RESEARCH BRIEFING // OCTOBER 2018 // HEALTH

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Page 1: HOW HAS MEDIA PROGRAMMING SUPPORTED POLIO ERADICATION?downloads.bbc.co.uk/mediaaction/pdf/research/polio... · Through mass media programming – radio magazine shows and drama, and

RESEARCH BRIEFING // OCTOBER 2018 // HEALTH 1

research and learning

HOW HAS MEDIA PROGRAMMING SUPPORTED POLIO ERADICATION?

RESEARCH BRIEFING // OCTOBER 2018 // HEALTH

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Definitions

Wild polio virus 1 (WPV1)

There are three WPVs: types 1, 2 and 3. WPV 2 was declared eradicated in 1999, and there have been no reported cases of WPV3 since 2012. Thus, all current cases of polio have been caused by WPV1, the strain most likely to cause paralysis.i

Circulating vaccine-derived polio virus (cVDPV)

Although WPV2 has been eradicated, a very weakened form of it is still included within the polio vaccination to ensure that people remain immune to WPV2 until all WPVs have been eradicated for some time. Recently, researchers found that in very rare cases this weakened virus mutates inside the body of a vaccinated person and is active when shed (i.e. when the individual defecates).ii It does not affect the shedding individual, nor others who have been vaccinated. However, unvaccinated individuals with weak immune systems could become infected with cVDPV2, and cVDPV3, so-called due to its origins from a mutation of the vaccine and its ability to infect others.

Endemic transmission of WPV1

This is when there has not been a break in the transmission of a disease in a certain geographical area (usually a country) for any considerable period of time. In the case of WPV1, there has not been a break in transmission lasting at least three years in the remaining endemic countries: Afghanistan and Pakistan.iii

Global Polio Eradication Initiative (GPEI)

A public-private partnership that seeks to eradicate polio worldwide. It is led by national governments and five international organisations: the World Health Organization (WHO), Rotary International, the US Centres for Disease Control and Prevention, the United Nations Children’s Fund (Unicef) and the Bill & Melinda Gates Foundation.

Public service announcement (PSA)

Also known as a radio or television ‘spot’, a PSA is a 60 to 90 second production that usually uses drama, a song, a dramatised conversation or a quiz to convey one or two key learning points.

A female vaccinator is giving Oral Polio Vaccine to a boy in Afghanistan. Jim Huylebrook/Unicef Afghanistan

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Tackling polio through media programmingPoliomyelitis (polio) is a highly infectious virus that spreads rapidly through food and water, and through person-to-person contact with infected people. Therefore, it is more prevalent in densely-populated communities with poor hygiene and sanitation, in which a sufficient number of children have not been immunised against the disease.iv Although around 90% of infected people display none or very few symptoms of infection, polio can cause permanent paralysis or death.v Indeed, by 1988 the virus was permanently paralysing more than 350,000 children a year and was endemic in over 125 countries worldwide.vi

Since then, the GPEI – a multilateral global vaccination campaign aiming to achieve a polio-free world by 2020 – has succeeded in eradicating the disease from all but two countries where it remains endemic: Afghanistan and Pakistan. Although no new cases of WPV1 was reported in Nigeria and Somalia in recent years there were several outbreaks of cVDPV in both the countries in 2018.vii While national government-led polio programmes in these countries have established extensive community networks to promote awareness of the disease and its prevention through vaccination, a number of barriers remains – such as: poor accessibility, low demand for vaccines, prevailing myths about vaccination, conflict and insecurity, violence against vaccinators, and poor access to health facilities.viii, ix

It is in this context that, since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV PSAs – it has sought to break down individual and social barriers to polio and other childhood vaccines among vulnerable and hard-to-reach communities in Afghanistan, Nigeria and Somalia and increase demand for and uptake of them. Specifically, BBC Media Action has endeavoured to: improve understanding and build trust for the vaccination process and vaccinators; tackle myths, misconceptions and negative attitudes around polio and vaccination more generally; and challenge the harmful social norms and misinformation that limit the uptake of vaccination for children.

This briefing synthesises findings from research conducted in the three countries – Afghanistan, Nigeria and Somalia with a focus on Afghanistan. It outlines how media can engage parents, caregivers of children under the age of five and community influencers on issues around polio vaccination, in order for them to be informed, change their attitudes towards and seek polio vaccination for their children.

The Kuchi settlement in Spin Boldak where a young boy was diagnosed with polio in January 2018. Jim Huylebrook/Unicef Afghanistan

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Media programming to change knowledge, attitudes and practices towards childhood vaccination in Afghanistan While most of Afghanistan is polio-free, WPV1 continues to circulate in some southern and eastern provincesx and more than a million children in the country remain unvaccinated against the disease due to issues of accessibility (location, conflict and/or parental refusal).xi, xii Research found that such refusals often arise due to parents’ uncertainty as to whether Islam permits vaccination against the disease, their concerns about the efficacy and negative side effects of the vaccine, and their mistrust of vaccinators.xiii

Since July 2016, BBC Media Action has been producing and broadcasting Ghamai (Jewel), a weekly Pashto-language, family health radio show designed to disseminate information, address commonly-held misconceptions about polio and other childhood vaccinations, trigger discussions, and inspire listeners to reflect on improving children’s health. The aim of the programme is to increase vaccine uptake (for polio and other childhood diseases) among families with traditionally high refusal rates by influencing the following drivers of behaviour change:xiv • Knowledge and understanding of how childhood diseases are transmitted and can be prevented

(including via vaccination) • Attitudes that vaccines are not harmful, but beneficial to children, and that vaccinators are valued

health workers • Motivation and confidence (efficacy) to prioritise having children vaccinated • Supportive environment that encourages, rather than restricts, vaccine uptake • Discussion among caregivers and dialogue among and between caregivers and social and/or

religious influencers

As of September 2018, BBC Media Action had produced and broadcast 89 episodes of the radio magazine-style programme, each of which comprised: personal stories of polio sufferers, discussions with doctors and religious leaders, features on nutrition and a short drama clip. These aired on the BBC Afghan Service and on six local radio stationsxv in areas where polio vaccination levels were low.

Research methodology BBC Media Action conducted research to shape and evaluate the radio programme Ghamai. It conducted qualitative formative research before the programme started, audience feedback soon after it first aired, and evaluative qualitative research at the end of its first series (in early 2017).

In Kandahar and Nangarhar provinces researchers asked households that had refused multiple times to accept polio vaccines to listen to Ghamai. Then, after a couple of weeks, they conducted in-depth interviews with 36 male and female caregivers of children under the age of five. To contextualise the data acquired researchers also interviewed key community influencers such as religious leaders and Shorah (local Sharia council) members, and health professionals including vaccinators, who were operating in the research sites.

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Why radio? BBC Media Action’s analysis of the three countries’ media landscapes informed its decision to produce radio programming to support the polio eradication initiative (see figure 1). Radio was the most accessed media platform in Afghanistan and Somalia. Meanwhile in Nigeria TV and radio were almost equally accessed, so BBC Media Action opted to use both platforms.

Figure 1: Media landscape

Although TV has become increasingly popular, radio is still more common among those living in remote and rural areas – the very areas that tend to have the highest vaccination refusal rates and that were, therefore, the focus for BBC Media Action’s programming. In addition, BBC Media Action’s research with audiences in Afghanistan found that many families do not have a TV at home due to their belief that watching TV is haram (forbidden or proscribed) in Islam.

Afghanistan Nigeria SomaliaBase=2,093Base=4,200Base=3,000

Source: BBC Media Action survey in Nigeriaxvi, and BBC Marketing, Communication and Audience surveys conducted in Afghanistanxvii and in South-Central Somalia, Somaliland and Puntland. All surveys were conducted on those aged 15 years and above.

Ghamai presenter in the studio, recording a slot on polio. BBC Media Action

2015 2016 2014

82%96%

52%

31%92%

62%

54%13%

17%

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Research findings Ghamai provided listeners with accurate, trusted and clear informationParents reported learning that polio is a serious disease that can cause paralysis, but can be prevented via vaccination. They also learned that multiple doses are required for the vaccine to be effective and that side effects are normal.

Parents said they learned the most about polio and other health issues from the programme presenters’ discussions with trusted individuals (e.g. religious leaders and doctors), and that Ghamai’s use of simple language and avoidance of medical terminologies during these helped them to fully understand the information being provided.

“I didn’t know about polio before [listening to Ghamai], but now I know about the disease and its disadvantages… I acquired lots of information from the show, such as what is polio, how people are affected by it, and what to do to prevent it.” Mother, Behsud, Afghanistan

Ghamai increased parents’ confidence to accept vaccinesFormative research had identified that peer pressure from neighbours and local influencers was influencing parents and caregivers to reject vaccination for their children. However, after listening to Ghamai – during which doctors and religious leaders frequently reinforced each other’s messages about polio – most parents said they now felt confident to make their own decisions about (and in favour of) polio vaccination. Nonetheless, many parents who remained confused wanted to listen to opposing views on the programme so that they could make an informed choice.

“Most people say that vaccination weakens the minds of Muslims. I used to agree with them. But, after listening to Ghamai, where Mullahs and doctors provided [us with] information about vaccination, I changed my mind.” Father, Behsud, Afghanistan

Ghamai prompted discussion and dialogueParents discussed the information they had acquired from Ghamai with their families when deciding whether to vaccinate their children. Several parents were so enthused by their new knowledge that they said they would share it with their neighbours to encourage them to adopt a positive position towards polio immunisation. Vaccinators suggested this may lead to an increase in the uptake of polio vaccinations as families that lack information tend to follow their neighbours’ actions. Added to these, male caregivers specifically reported discussing Ghamai with their community elders or religious leaders and urging them to discuss vaccination with other local citizens as a means of fostering wider trust and uptake of vaccines.

“My first endeavour will be to make him [(the Mullah/elder)] agree [to embrace the polio vaccine]… If people don’t believe [what we are telling them about polio], we need to make them listen to Ghamai.” Father, Jalalabad, Afghanistan

We decided to vaccinate our children after listening to Ghamai. We took them to the hospital. The nurse told us to bring them [back] for hepatitis and measles vaccinations as well. Mother, Behsud, Afghanistan

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Increased knowledge and discussion on polio in NigeriaAlthough WHO officially confirmed the country polio-free in September 2015, there was an outbreak in Northern Nigeria a year later. Research found that a lack of knowledge about polio transmission routes and misconceptions about potential side effects of the vaccines were driving low demand for and uptake of the vaccine in that region.

BBC Media Action produced Madubi (Mirror), a weekly Hausa-language radio drama that aimed to increase demand for the polio vaccine, challenge barriers to immunisation, and help build family and community support for protecting child health. It also produced accompanying radio and TV PSAs that sought to help caregivers understand the role of vaccination in preventing key diseases and the need for multiple immunisations, and to encourage them to make informed choices around polio and routine immunisation. A total of 144 episodes of Madubi, and 19 radio and five TV PSAs aired between 2015 and 2017 on over 50 stations across Northern Nigeria. While local radio stations have been rebroadcasting Madubi episodes, a brand new series of the drama is coming on air from December 2018.

To understand the outputs’ influence on listeners, BBC Media Action conducted a household survey (in six states of North West Nigeria) with caregivers of children under the age of five who had reported listening to radio, and/or watching TV. The survey assessed the reach and impact of Madubi and the PSAs. BBC Media Action also undertook qualitative research throughout the period of programme delivery to understand audiences’ engagement with the drama and PSAs and their influence on audiences’ knowledge, attitudes, motivations and behaviour.

Reach: 57% of caregivers had listened to or seen either Madubi or the PSAs, and 17% had tuned into Madubi alone. A Unicef U-Report poll conducted three months after the broadcast launched in North East Nigeria showed a 10% listenership rate among respondents.

“Madubi is really enlightening, especially on the issue of polio. My husband was not keen on the polio [vaccination], but since I made him listen to the programme, he now allows our children to receive the immunisation.” Mother, Jintilo, Nigeria

Impact: Madubi and PSA audiences were more likely to discuss polio with others, to know more about how polio is transmitted and prevented and to take action than non listeners or viewers.xviii Specifically:Increased confidence: Listeners of Madubi were twice as likely and viewers of the PSAs were 1.5 times more likely than non-listeners/viewers to know about the national immunisation schedule. Listeners said Madubi increased their confidence to reject false narratives about the polio vaccine, particularly the view that it is a means of controlling the population of Muslims in the north.Prompted discussion: Those tuning into Madubi were 1.4 times more likely than non-listeners to discuss plans for immunisation. Prompted action: Advanced statistical analysis showed that listeners of Madubi were twice as likely as non-listeners to say that they had taken action following vaccinator visits. They were also more likely to allow vaccinators to enter their houses, to ask them questions, and to encourage their neighbours to vaccinate their children. Improved compliance: Analysis also revealed that, compared to non-listeners/viewers, a higher proportion of BBC Media Action’s audience intended to allow vaccinators to give their children under the age of five polio drops each time these were offered.

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Ghamai encouraged caregivers to vaccinate their children The programme strongly motivated parents to vaccinate their children. Some parents said that they had vaccinated their children immediately after listening to the show, while others reported very high intention to do so.

Ghamai’s drama segment proved especially powerful in this regard, adeptly bringing to life the difficulties of living with paralysis: in one episode the central character ties her husband’s feet together so he experiences how it would feel to travel to the market with paralysed legs.

Personal, real-life stories of people affected by vaccine-preventable diseases also proved highly motivating for parents. Many, particularly fathers, cited the interview with a father and his young daughter who had been paralysed by polio as having encouraged them to change their minds and allow their children to be immunised against polio.

“While I listened to the [paralysed] girl who was crying and saying ‘my father could have vaccinated me and I wouldn’t have become paralysed’, I imagined my own daughter being in her place. I decided that I would have my child vaccinated.” Father, Jalalabad, Afghanistan

Ghamai increased listeners’ trust of health professionals, particularly polio vaccinators Many parents described how learning about the benefits of the polio vaccine had led them to recognise the valuable contribution that vaccinators are making to their communities. As such, they said they would be more welcoming towards vaccinators when they visited in the future. Vaccinators reported having begun to notice such positive changes in parents’ attitudes.

“[The attitudes of] some families, who in the past were against vaccination and hated vaccinators, changed after they listened to [Ghamai]… Now these families even ask us to drink a cup of tea and eat food with them. They now call us their sons and brothers. So, the programme greatly influenced them.” Male vaccinator, Behsud, Afghanistan

A mother is proudly showing her child’s finger mark after vaccinating against polio. Celeste Hibbert/Unicef Afghanistan

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Parents motivated to immunise children in SomaliaAfter six polio-free years, Somalia experienced a new outbreak of WPV1 in April 2013. In response, Unicef launched a countrywide polio vaccination campaign. Overall childhood immunisation rates had been very low in Somaliland and Puntland, and immunisation campaign coverage had been poor in rural and remote areas.xix, xx This was linked to: conflict reducing people’s ability to provide and access vaccination services, lack of awareness and negative rumours and misconceptions about polio vaccination, and poor public understanding about polio and immunisation.xxi

BBC Media Action produced Dhibcaha Nolosha (Drops for Life), a weekly radio magazine programme that focused on removing barriers to polio vaccination and addressed the beliefs, norms and knowledge gaps that were preventing the uptake of a broader range of vaccinations that are crucial for children under the age of five. Each episode contained a short drama segment, poetry and a personal story of suffering. Between December 2013 and May 2015, 42 episodes aired on the BBC Somali Service, which broadcasts to Somaliland, Puntland and South-Central Somalia.

BBC Media Action carried out focus group discussions across these three areas of Somalia to assess Dhibcaha Nolosha’s impact. Researchers spoke to listeners, non-listeners who were a major influence on children’s healthcare (e.g. mothers, fathers and grandmothers), and community health workers. The discussions found that the show:

Improved listeners’ understanding. Listeners reported that their understanding of the causes, transmission routes and consequences of polio and other diseases that are preventable through vaccination had improved as a result of tuning in. They trusted the information they gained from the programme, both because of the BBC’s credibility and because the show hosted well-respected individuals (e.g. doctors and religious leaders locally known as sheikhs).

Prompted discussion and interpersonal communication. Many listeners felt responsible for disseminating the knowledge they had acquired from the show, either recommending Dhibcaha Nolosha to, or sharing what they had learned with, others.

Motivated parents to vaccinate their children. Listeners said that the show had dispelled previously-held misconceptions about vaccinations and had successfully persuaded them to vaccinate or give boosters to their children. Several caregivers reported convincing their relatives or friends to do the same. Health workers supported these findings, noting that parents who had brought their children in to be vaccinated had told them that listening to Dhibcaha Nolosha had motivated their visit.

“After listening to the programme I took my children to health centres and had them vaccinated. I tell my neighbours to listen to this programme regularly.”

Mother, Hargeisa, Somaliland

Improved vaccinators’ communication. By increasing their understanding of polio, Dhibcaha Nolosha helped vaccinators simplify and improve how they spoke to families about the polio vaccination. This has increased the professionalism of the mobile vaccination teams and health workers and enhanced the public’s trust in them.

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Learnings Together, the findings from the three countries have shown that in such settings:

n Identifying and challenging the entrenched social and religious norms that drive parents’ refusal to vaccinate their children is vital

n Conveying important information through trusted figures, such as religious leaders and doctors, can foster confidence in and the uptake of core information

n Using simple, jargon-free language is crucial to ensuring audiences fully understand the information being provided

n Bringing the full extent of polio-induced suffering to life, either by role modelling or featuring real-life stories, can motivate parents to change their minds and vaccinate their children against polio

n Drama is a powerful genre through which to provide salient information in an entertaining way and to role model healthier behaviours, such as vaccinating children

Implications The findings indicate that BBC Media Action’s polio-related programming has achieved great success in Afghanistan, Nigeria and Somalia. The shows have: informed parents and caregivers about the disease and its prevention; helped dispel many myths and misconceptions that hinder vaccine uptake; prompted discussion within families and beyond; changed attitudes towards immunisation and vaccinators; and given listeners the confidence and motivation to vaccinate their children against polio and other childhood diseases.

Nonetheless, while vaccination levels are improving in some areas, polio remains endemic in Afghanistan and Pakistan and a very real risk in Nigeria and Somalia. Recent outbreaks of cVDPV2 and cVDPV3 in non-endemic countries also highlight the potential for polio re-emergence in previously polio-free settings due to humanitarian crises and lack of healthcare and nutrition.xxii

As such, and shaped by learning from research, BBC Media Action is continuing its polio-related programming in Afghanistan and in Nigeria. There are growing concerns that more Afghan children will remain unvaccinated in future campaigns unless parents proactively seek vaccination for their children and access health facilities. In Nigeria, the need is to increase routine immunisation at health clinics to make the country polio free and sustain it. Ghamai and Madubi or similar high-quality radio programmes, have the potential to encourage caregivers to do so.

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Endnotesi WHO (2018) Poliomyelitis [online]. Available from: http://www.who.int/news-room/fact-sheets/detail/poliomyelitis [Accessed 5 September 2018].

ii WHO (2017) What is vaccine-derived polio? [online]. Available from: http://www.who.int/features/qa/64/en/ [Accessed 22 June 2018].

iii WHO (2018) Poliomyelitis [online]. Available from: http://www.who.int/news-room/fact-sheets/detail/poliomyelitis [Accessed 5 September 2018].

iv WHO (2017) Poliomyelitis [online]. Available from: http://www.who.int/immunization/diseases/poliomyelitis/en/ [Accessed 20 March 2018].

v ibid

vi WHO (2017) Seventieth World Health Assembly A70/14, Poliomyelitis: Report by the Secretariat. WHO report [online]. Available from: http://polioeradication.org/wp-content/uploads/2017/04/A70_14.pdf [Accessed 5 September 2018].

vii GEPI (2018) Polio This Week [online]. Available from: http://polioeradication.org/polio-today/polio-now/this-week/ [Accessed 19 September 2018].

viii Unicef (2012) Unicef’s engagement in the global polio eradication initiative [online]. Unicef partnership profile. Available from: https://www.unicef.org/partners/files/Partnership_profile_2012_Polio_revised.pdf [Accessed 19 September 2018].

ix Toole, M. L. (2016) So close: remaining challenges to eradicating polio [online]. BMC Medicine, 14:43. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4790056/ [Accessed 12 October 2018].

x GEPI (2018) Polio This Week [Online]. Available from: http://polioeradication.org/polio-today/polio-now/this-week/ [Accessed 24 August 2018].

xi Unicef (2017) Eradicate Polio – South Asia Headline results – 2017 progress report. Unicef report [online]. Available from: http://www.unicefrosa-progressreport.org/eradicatepolio.html [Accessed 5 September 2018].

xii WHO (2018) Polio Quarterly: 2/2018 – Afghanistan April – June 2018 [online]. Available from: http://www.emro.who.int/images/stories/afghanistan/AfghanistanPolio_QuarterlyUpdate_2-2018_25072018final.pdf?ua=1 [Accessed 24 August 2018].

xiii Jeffrey, K., Saha, S., Sharifzai, A. T. and Elham, Z. (2017) A qualitative assessment of the radio programme Ghamai and its potential impact on the acceptance of childhood immunisation amongst parents who repeatedly refuse vaccinations for their children. BBC Media Action report [unpublished].

xiv BBC Media Action (2015) The Pulse Guide: Inspiring Health Communication. [Online]. Available from: https://www.bbcmediaactionilearn.com/course/view.php?id=138 [Accessed 21 June 2018].

xv 1. Radio Nargis in Nangarhar province; 2. Radio Sule Paigham in Khost; 3. Radio Sabawoon in Helmand; 4. Radio Tabasom in Kandahar; 5. Radio Baran in Herat; and 6. Radio Duni Naw in Farah.

xvi Adebisi, M., Fadare, F., Ijeaku, C., Mohammed, A. and Pellatt, Z. (2017) Strengthening accountability through Media in Nigeria. BBC Media Action report [online]. Available from: http://dataportal.bbcmediaaction.org/site/assets/uploads/2017/07/Nigeria-Country-Report-2017.pdf [Accessed 12 June 2018].

xvii Godfrey, A., Page, G. and Sharifzai, A.T. (2017) Strengthening accountability through Media in Afghanistan. BBC Media Action report [online]. Available from: http://www.bbc.co.uk/mediaaction/publications-and-resources/research/reports/asia/afghanistan/afghanistan-country-report [Accessed 12 June 2018].

xviii BBC Media Action compared key indicators (such as knowledge, discussion and practice or action taken) of those exposed to Madubi with those unexposed to the drama. It carried out advanced analysis, using logistic regression to control for other factors that could have influenced these differences (e.g. gender, age, education level, state, ethnicity and income) and to establish an additional level of confidence regarding the programme’s contribution to the outcomes of interest. For more information, see BBC Media Action (2018) Tuning in and changing lives [unpublished].

xix Unicef Somalia and Somaliland Ministry of Planning and National Development (2014) Somaliland Multiple Indicator Cluster Survey 2011, Final Report. Unicef report [online]. Available from: https://www.unicef.org/somalia/SOM_resources_somalilandmics4_finalreport.pdf [Accessed 5 September 2018].

xx Unicef Somalia and Ministry of Planning and International Cooperation (2014) Northeast Zone Multiple Indicator Cluster Survey 2011, Final Report. Unicef report [online]. Available from: https://www.unicef.org/somalia/SOM_resources_mics4finalreport_nezone.pdf [Accessed 5 September 2018].

xxi Price, S. (2013) In Somalia, a major campaign to stop the spread of polio [online]. Available from: https://www.unicef.org/health/somalia_70137.html [Accessed 5 September 2018].

xxii Al-Moujahed, A., Alahdab, F., Abolaban, H. and Beletsky, L. (2017) Polio in Syria: Problem still not solved [online]. Avicenna Journal of Medicine, 7:2, 64-66. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5398005/ [Accessed 5 September 2018].

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AcknowledgementsThis briefing was prepared with funding from Unicef, which supports programme and research work of BBC Media Action. It includes research findings from three countries: Afghanistan, Nigeria and Somalia. Its content is the responsibility of BBC Media Action, and any views expressed herein should not be taken to represent those of the BBC itself, or any donors supporting the work of the charity.

BBC Media Action would like to thank all the research respondents for the generous donation of their time. It would also like to thank Unicef Afghanistan for the photos used in this briefing. Special thanks too to the BBC Media Action staff who contributed to delivery of the research and the creation of this briefing.

Author: Sanjib Saha Commissioning editor: Sonia WhiteheadContributors: Genevieve Hutchinson, Ahmad Tamim SharifzaiEditor: Alexandra ChittyProof reader: Katy WilliamsDesigner: Marten Sealby

Registered charity number (England & Wales): 1076235Company number: 3521587Registered office: Broadcasting House, Portland Place, London W1A 1AA

Tel: +44 (0) 20 7481 9797Fax: +44 (0) 20 7488 9750Email: [email protected]: bbcmediaaction.org

©BBC Media Action 2018