how high do the piano stairs go? applying fun to user experience (govis 2011)
Post on 13-Sep-2014
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DESCRIPTION
In 2009, as a part of their “Fun Theory”, Volkswagen replaced a Stockholm subway station's staircase with working piano keys. These keys played tunes as people walked up and down them. Staircase usage (versus escalator usage) increased by 66 percent. We are all in the business of user experience; our users may be staff members, customers, or citizens. Our goal is to ensure the path of least resistance (/most fun) is the same as the desired path. How far can we take the Fun Theory and what are its limitations?TRANSCRIPT
![Page 1: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/1.jpg)
By Matt LaneGOVIS Conference 201121 June 2011
Presents:
INSERT COINS
How high do the piano stairs go?
Applying fun to user experience
WEB EXPERIENCEMANAGEMENTSOLUTIONS
![Page 2: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/2.jpg)
Level 1: Piano stairs and “Gamification”
Level 2: Examining fun and games
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 3: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/3.jpg)
Level 2: Examining fun and games
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Level 1: Piano stairs and “Gamification”
L1 L2 L3
![Page 4: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/4.jpg)
Piano stairs and the “Fun Theory”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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“Gamification”
Movement in the last few years to:
“just add fun/game”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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“Gamification”
“the process of using game thinking and game mechanics to solve problems and engage users”
Gabe Zichermann http://www.slideshare.net/gzicherm
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 7: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/7.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 8: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/8.jpg)
Points: Youtube views and “likes”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 9: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/9.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
-Badges
L1 L2 L3
![Page 10: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/10.jpg)
Badges: Foursquare
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 11: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/11.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
-Badges
-Collecting sets / “100%”
L1 L2 L3
![Page 12: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/12.jpg)
Collecting sets / “100%”: LinkedIn Profile completion
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 13: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/13.jpg)
Some “Gamification” mechanics
-Points
WEB EXPERIENCEMANAGEMENTSOLUTIONS
-Badges
-Collecting sets / “100%”
-Unlocking rewards
L1 L2 L3
![Page 14: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/14.jpg)
Unlocking rewards: Bonus space in Dropbox
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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LEVEL 1 COMPLETED
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3:46
Our time to finish Level 1
WE HAVE BROKEN A RECORD!
Our time:
Average time:
Previous record:
BONUS POINTS:
3:53
00102030405060
3:50
7070
![Page 17: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/17.jpg)
Level 1: Piano stairs and “Gamification”
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Level 2: Examining fun and games
L1 L2 L3
![Page 18: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/18.jpg)
What is a game?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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What is a game?
Structured play:
Artificial rule/s+Artificial goal/s=Interesting fun challenges
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 20: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/20.jpg)
What is a game?
Only use your feet+Get the ball in the goal=Football
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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How are video games different?
Controlled environment
Allowing:
-Complicated “rules” (/physics etc.)
-”Juicy” feedback
-A rich tapestry of challenging but achievable goals
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 22: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/22.jpg)
Examining video games goals:Super Mario Brothers
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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Examining video games goals:Super Mario Brothers
Long-term goal:Defeat King Koopa and rescue the Princess
Middle-term goal:Complete this world
Short-term goal:Complete this level
Immediate goal:Head right while:-Avoiding / killing enemies-Collecting coins and power-ups
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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Examining video games goals:
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 25: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/25.jpg)
Examining video games goals:
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Goals, nested in goals, nested in goals
L1 L2 L3
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Examining video games goals:
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Skill/time
Diffi
cu
lty
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”FLOW”
WEB EXPERIENCEMANAGEMENTSOLUTIONS
http://en.wikipedia.org/wiki/Flow_%28psychology%29
FLOW
Anxiety
Boredom
Skill/time
Diffi
cu
lty
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Why do we play games?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
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Why do we play games?
Because they’re fun
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 30: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/30.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 31: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/31.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Mastery
Goal
Achievement
L1 L2 L3
![Page 32: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/32.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Achievement
Mastery
Goal
- Serious consequence
L1 L2 L3
![Page 33: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/33.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Achievement
Mastery
Goal
- Serious consequence
+ X (?)
L1 L2 L3
![Page 34: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/34.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
ChallengeAutonomyFeedback
Achievement
Mastery
= Fun(?)
Goal
- Serious consequence
+ X (?)
L1 L2 L3
![Page 35: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/35.jpg)
Why are games fun?
WEB EXPERIENCEMANAGEMENTSOLUTIONS
Not totally sure
L1 L2 L3
![Page 36: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/36.jpg)
Why do we play games?
Because they’re fun
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 37: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/37.jpg)
LEVEL 2 COMPLETED
![Page 38: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/38.jpg)
9:34
Our time to finish Level 2
WE HAVE BROKEN A RECORD!
Our time:
Average time:
Previous record:
BONUS POINTS:
9:41
00102030405060
9:359:369:379:389:399:40
9:36
9:41
7070
![Page 39: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/39.jpg)
Level 1: Piano stairs and “Gamification”
Level 2: Examining fun and games
Level 3: A return to the real world
WEB EXPERIENCEMANAGEMENTSOLUTIONS
L1 L2 L3
![Page 40: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/40.jpg)
> 40
Level 1: Piano stairs and “Gamification”
Level 2: Examining fun and games
Level 3: A return to the real world
![Page 41: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/41.jpg)
> 41
Play versus work
In 2007, I moved to Montreal with my girlfriend. I thought I was lucky to very quickly land myself a job “testing” video games.
For eight weeks I played Contra 4 and Army of Two every day, from 8:30am until 5pm.
I learnt an important lesson…
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> 42
Play versus work
Work consists of whatever a body is obliged to do.
Play consists of whatever a body is not obliged to do.
Mark Twain
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> 43
Why are games fun?
Challenge
Autonomy
Feedback
Achievement
Mastery
= Fun
(?)
Goal
![Page 44: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/44.jpg)
> 44
Why are games fun?
For one: we are not obliged to do them
“Compulsory fun” = torture
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> 45
Why do we use websites?
Most of the time
it is to achieve a purpose
Seldom
because we are looking for a diversion
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> 46
“…is an inadvertent con. It tricks people into believing that there’s a simple way to imbue their thing … with the psychological, emotional and social power of a great game”
Margaret Roberson
http://www.hideandseek.net/2010/10/06/cant-play-wont-play/
“Gamification”
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> 47
“Games are not fun because they’re games, but when they are well-designed”
Sebastian Deterding
http://www.slideshare.net/dings/pawned-gamification-and-its-discontents
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> 48
What if all stairs were piano stairs?
What if all presentations quirky fonts and sound effects?
What if all sites were “gamified”?
Questions
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> 49
You can’t build fun into a system:
Fun is not an intrinsic attribute; it is the effect caused in a subject
Key messages
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> 50
So sadly, there is no simple answer
We need to think hard to ensure sites and applications are well designed
(Fun is an extremely optimistic [and subject dependant] goal)
Key messages
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> 51
Universally good ideas:• Clear goals• Clear current status• Clear path to goal• Clear choices• Clear confirmation
• Excessive feedback
Key messages
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> 52
Know your users
Know the context
There will be some situations where some gaming mechanics may make sense
BUT: Game mechanics for their own sake are kryptonite to users
Key messages
![Page 53: How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)](https://reader038.vdocuments.net/reader038/viewer/2022110301/5414bb238d7f72486c8b467f/html5/thumbnails/53.jpg)
By Matt LaneGOVIS Conference 201121 June 2011
Presents:
INSERT COINS
How high do the piano stairs go?
Applying fun to user experience
WEB EXPERIENCEMANAGEMENTSOLUTIONS