how hospitality proprietors can use digital marketing to engage customers & grow the top line
TRANSCRIPT
How Hospitality businesses
can engage with customers
to grow the top line
www.wellersaccountants.co.uk
Hi I’m @MatthewPWyatt
A partner at Wellers
65% of Europeans will go to google or another
search engine when they have a need to purchase
something
Source: Hubspot
Means most of
the purchasing
decision is
made before a
customer calls
you
The customer
is in control!
Promote your
social media
on premises
Get customers to connect with you
Get
customers
to
subscribe
to your
website
through:
Create loyalty & repeat custom!
After all according to
QSR Magazine, loyal customers
spend 67% more than new ones
10 ways
restaurants are
communicating
online
Source: Digital Dining
Promote content to online communities
Why use visuals?
90% of information
transmitted to the brain
is visual, and visuals are
processed 60,000X
faster in the brain than
text.
Sources:
3M Corporation and Zabisco
Viewers are 85% more likely
to purchase after watching a
product video.
Source: Internet Retailer
Source:
Socially Sorted
2 examples from Raddison Blu Edwardian Hotels
Source: statista
Source: Coupon Cabin
Source: Get Satisfaction
The influence of brands on social media
The influence of brands on social media
How consumers are
purchasing today
Source: Hubspot
They then:
Follow (on social media)
Subscribe (To your website & email)
Book/purchase (Through your website)
Join the conversation at
our next Roundtable lunch
Better understand current trends in
the hospitality sector, share ideas on
best practice and network with fellow
proprietors and industry specialists.
I would like to attend Wellers next Hospitality Roundtable discussion
Follow me
@MatthewPWyatt
Join
Wellers Hospitality
LinkedIn group
www.wellersaccountants.co.uk