how hulu created an employer brand that helped them scale during hypergrowth | talent connect 2016
TRANSCRIPT
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Powering Play The Impact of Hulu’s Employer Brand
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NEW TITLE?
JESSICA WHEELERM A N A G E R , R E C R U I T I N G
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NEW TITLE?
mike photo and
name
MIKE ROCCOM A N A G E R , I N T E R N A L C O M M U N I C AT I O N S
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KEY TAKEAWAYSBUILD YOUR RECRUITMENT DREAM TEAM
CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES
SCALE WITH YOUR BUSINESS
EARN A BEST IN CLASS REPUTATION
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BUILD YOUR RECRUITMENT DREAM TEAM 1
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SUBJECT MATTER EXPERTS
OPERATIONS RECRUITMENT MARKETERS
DREAM TEAM
GENERALISTS
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450hires needed
2015
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CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES2
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SCALE WITH YOUR BUSINESS3
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700hires needed
2016
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SOURCING CULTURE BRAND LOVE
THREE LEGS
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27
42%FOLLOWER GROWTH SINCE 2015
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ASK A RECRUITER
CAMPAIGN
1.54%E N G A G E M E N T
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GET TO KNOW OUR
HULUGANS
2.31%E N G A G E M E N T
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SAY HELLO TO THE
NULUGANS
2.46%E N G A G E M E N T
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EARN A BEST IN CLASS REPUTATION4
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THANK YOU
/company/hulu/hulujobs /hulu_jobs
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