#DySiWebinar 2@robynhannah@jasonwspencer

Have A Question For Us?

Use GoToWebinar Ask On Twitter

Use #DySiWebinar

#DySiWebinar 3@robynhannah@jasonwspencer

A Quick Question For You:

Does your company make it easy for employees to discover and share

approved content?

#DySiWebinar 4@robynhannah@jasonwspencer

Why Company Communications And Employee Advocacy Matter

Now More Than Ever

#DySiWebinar 5@robynhannah@jasonwspencer

Why Employee Communications And Advocacy Matter

Reaching a New Audience Is Harder Than Evero  Organic social media is dying

o  Content creation is costly & time consuming

o  Consumers are overwhelmed with content

#DySiWebinar 6@robynhannah@jasonwspencer

What Employees Really Want

Employees want to be more informed and engaged, and have the ability to share their work experiences with family and friends.

o  They want approved content that can easily be shared on social media.

o  They want a way to talk about the their company & its brands and products.

#DySiWebinar 7@robynhannah@jasonwspencer

What business challenges was Humana facing?

#DySiWebinar 8@robynhannah@jasonwspencer

Challenges Humana Needed To Overcome

It is becoming increasingly challenging togain the attention of our consumers andensure they are hearing our brand story.

#DySiWebinar 9@robynhannah@jasonwspencer

Challenges Humana Needed To Overcome

We needed to build trust with our consumers in orderto be given the chance to have a conversation

#DySiWebinar 10@robynhannah@jasonwspencer

Challenges Humana Needed To Overcome

Lacked a way to empower employees to tell the brand story in an authentic way

#DySiWebinar 11@robynhannah@jasonwspencer

Challenges Humana Needed To Overcome

Critical that we work within FTC regulations to meet compliance risks of employees sharing brand messaging

#DySiWebinar 12@robynhannah@jasonwspencer

What Were The Goals For The Program?

#DySiWebinar 13@robynhannah@jasonwspencer

Goals Of The Humana Advocates Program

Benefits to Employees:

o  Improve employee’s social media skill sets and social influence

o  Increase sense of belonging

o  Gain better understanding of company initiatives

#DySiWebinar 14@robynhannah@jasonwspencer

Goals Of The Humana Advocates Program

Benefits to Humana:

o  Execute a solid business strategy

o  Preserve a vibrant and relevant brand

o  Retain talent and purpose-driven culture

#DySiWebinar 15@robynhannah@jasonwspencer

How Did You Solve These Problems In Order To Accomplish Your Goals?

#DySiWebinar 16@robynhannah@jasonwspencer

Launching The Humana Advocates Program

o  Started with small group of employees who were excited about working for Humana and wanted to start sharing content

o  Chose initial advocates based on how active they were on both external social media and on their internal enterprise social network

o  Held 1-hour training sessions to ensure employees understood Humana’s social media policy

#DySiWebinar 17@robynhannah@jasonwspencer

Scaling The Humana Advocates Program

o  Promotion on our Enterprise Social Network (ESN), which is used by 90% of the associate population

o  Engagement in internal groups whose purposes are to support the company values

o  Exposure within intranet, email and newsletters to help spread the word about the program

#DySiWebinar 18@robynhannah@jasonwspencer

Growing The Humana Advocates Program

o  Give employees the ability to share via mobile, when it is convenient for them

o  Track and measure the activity from the program in order to understand what was working

o  Choose a solution that would enable the program to scale and give us the best ROI

#DySiWebinar 19@robynhannah@jasonwspencer

Delivering The Right Content At The Right Time

o  Focus is on health and well-being content that doesn’t drive people to buy or use our products/services

o  Allows employees to grow followers and become influencers in the space

o  Naturally develops an audience that is more qualified to appreciate our content

60%40%

Health & Well Being

Humana Branded

Content Mix

#DySiWebinar 20@robynhannah@jasonwspencer

What Humana Employees Have To Say

“The Humana Advocates program is really valuable to me. It gives me great content to build my personal brand, and gives me a way to support Humana's goals.”

“Overall, it is a great program. It is easy to use, not too distracting from my every day work, but extremely beneficial to our overall goals. Awesome program to be a part of.”

“This program is a great way for 'real' folks to get Humana's name out into the social media world and that we are sharing useful information that people want.“

#DySiWebinar 21@robynhannah@jasonwspencer

Results Of The Humana Advocates Program

2K employees

235K Shares

131K Reactions

90M Impressions

302K Clicks

Results Since Launch – May 2015

#DySiWebinar 22@robynhannah@jasonwspencer

Value Of The Humana Advocates Program

Value of Each Employee Advocate:

$450Based on industry value of social media shares/reactions and 30 day average activity of employees

Estimated Program Value:

$475,000Based on member value times projected growth, minus cost of technology license and rewards

Estimated ROI of Program:

6XCalculated based on the estimated program value divided by the cost of technology

#DySiWebinar 23@robynhannah@jasonwspencer

Dynamic Signal Works With The World’s Leading Companies

#DySiWebinar 24@robynhannah@jasonwspencer

Learn more at dynamicsignal.comExplore other webinars on demand, ebooks and videos

THANKS!