how i think about digital (digital is like retail)
DESCRIPTION
An excerpt from one of my presentations comparing digital to retail.TRANSCRIPT
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I’m going to tell you how I think about digital
http://flickr.com/photos/jonathanclark/437750047/
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Digital vs RetailDigital is like retail
http://flickr.com/photos/markjsebastian/1433279207/
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Someone has to make all this happen!
http://flickr.com/photos/jason_coleman/92375346/
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• Entry experience
• Signage & Language
• Products
• Product placement
• Sales & Services
Considerations of retail are very similar to online
• Driving store traffic
• Increasing basket size
• Brand
• Trial
• Specials & Offers
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Sometimes it’s like the front bit of Ikea
Sometimes it’s like the back bit of Ikea
http://flickr.com/photos/h19/1435228335/ http://flickr.com/photos/brisan/1305199679/
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The web is like a mall
http://flickr.com/photos/jaevus/845178421/