How Important is Moz’s “Domain Authority”

for Link-Building Campaigns?

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A few months back in 2015…

MOZ suddenly updated

its key metric

and many sites saw a drop in their Domain

Authority or DA

Panic was felt in the digital marketing community.

Many were taken by surprise, whereas others were apprehensive about downslide of their sites’ Moz ratings.

Fear of loss in traffic as well as rankings on Google became widespread….

Are you also feeling the heat because of a

sharp drop in your site’s Domain Authority?

A drop in Domain Authority of your website is not necessarily going to translate into a loss of traffic and ranking on Google.

RELAX!

If yes, then just

BUT…This episode has fueled a new debate…

Is Moz’s DA still relevant as a metric to measure the success of a website?

How relevant is DAfor the success of your website?

My answer would be an emphatic “NO”

If you ask me…

I don’t use DA, when I have to assess the performance or

success of a website.I don’t even consider it as an

indicator of effective link-building.

DAis just a metric based on some

sound parameters, but there are “many other SEO factors” that

impact the success of your website.

A successful link-building campaign also leads to good traffic and rankings, but is it the only factor responsible for your success?

So, what’s more important for ranking and traffic?

Is it DAOr

Anything else?

Is there anything else that is more important than DA for rankings

and traffic?

RELEVANCE

Relevance is far more

important for a website than its

DA

You are doing great!

If you have

high DA and

a high degree of relevanc

e…

Then, why do people even

discuss Domain Authority?

We don’t endorse DA as a metric to measure the success of a website, but we still respect it, becauseDA can be measured as a tangible factor!

is a complex metric and it uses around

40 signals

DA

However, Moz doesn’t disclose

those signals.

1009998979695...…60……50...…40……30……20……10

DA is a cardinal number (on a scale of 100) and it makes life easier for marketers, when they want to check the efficiency of their websites.

So, should your links be judged based on the DA of a website?

DA as one of the factors to pursue a link but a far more important factor is “relevance”. Relevant links

are always appreciated by Google and you should have a lot of such links.

Don’t banish websites with low DA for back-linking. Google algorithm doesn’t appreciate low quality spammy sites or unethical practices like link-exchange and link networks.

So, what kind of sites we

should focus on?

FOCUS

Focus on sites that have:A. Great contentB. Excellent user-experienceC. Contribution from bloggers and expertsD. Relevant to your niche

Key takeaways

A site with low DA, but with all the four features listed above, should be focused on.

Relevance should be the top priority and DA should be considered secondary in any link-building campaign.

RELEVANCE

DA

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If you like to add something to this, please feel free to do so!

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