how inspirus uses experian qas for better contact data
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© Experian Limited 2011. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.Confidential and proprietary.
Customer Webinar: How Inspirus Uses Experian QAS for Better Contact Data
Wednesday June 29, 2011
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Welcome!Introductions and Overview of Today’s Session
Agenda Q&A with Inspirus about their experience with Experian QAS Questions from the audience
Today’s speakers: Tim Hough
Vice President of Technology, Inspirus Andrew Leigh
Senior Product Manager, Experian QAS Michelle Kavalchuk
Marketing Programs Specialist, Experian QAS
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Tim Hough Vice President of Technology
Inspirus Inspirus is a workforce recognition program provider who provides
software as a service professional services and service awards to promote employee engagement
Gift recipients choose gifts to celebrate anniversaries and milestones with their organization
Approximately one million awards are shipped annually
1. Will you introduce yourself, your role and give a quick overview of your organization?
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2. Why are addresses important to your organization?
Inspirus collects addresses from 2 channels Employers
Employers provide bulk lists of gift recipients Inspirus mails gift recipients catalogs and certificates
Gift Recipients Gift recipients provide addresses online when selecting their
award All addresses are verified by Inspirus
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3. How did you start your address data quality initiative and ultimately select software?
Internal analysis showed 20+% of addresses in the database were undeliverable or incomplete
Inspirus wanted front and back end processing to address the challenges from the 2 data entry channels
The USPS recommended QAS as a solution
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4. What problems did you encounter with bad addresses in your database?
High returned mail costs Gifts incur significant postage and shipping costs
Customer service concerns Gift recipients may not be aware of their achievement award Employers want to ensure employees are recognized
Internal operational inefficiencies Will cover in more detail on the next slide
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5. What are the internal, operational repercussions of bad address data? How does it hurt your organization?
Many costs associated with processing returned packages and gifts. Postage and shipping Time Materials Customer good will
Handling returned packages involves several departments Client Service Group: contacts recipient for the correct address Shipping Warehouse: receives returned packages and fulfills
corrected orders
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6. How did you fix the data quality problems?
Inspirus purchased two Experian QAS tools to solve their data challenges
QAS Pro verifies addresses as they are entered at POS by gift recipients
QAS Batch provides bulk address cleansing for large files of addresses supplied by employers
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7. How do you use your Experian QAS tools?
Pro Web Active on their website, the user is unaware they are even using
Pro Web The user is prompted if information is missing
Batch Initially batch cleanses were performed by IT Department to clean
files provided by their customers Today, a homegrown internal system automates the batch
cleansing process
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8. What results have you seen with Experian QAS products?
Reduced returned mail costs Now, less than 2% of all mailings are undeliverable (compared to
20% previously)
Higher level of confidence in contact data
Streamlined operations Less re-work to recover, correct, standardize addresses Reduced labor intensive process for the client service team to
contact gift recipients for the correct address Warehouse spends less time receiving and reprocessing
undeliverable packages and gifts
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What are the benefits of combining front-end and back-end verification?
Significantly reduce returned mail Increase delivery and response rates Certification for USPS and Canada Post
CASSTM PS3553 Report SERPTM Statement of Accuracy Report
Workflow for handling unmatched addresses
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QASProducts & services
Real Time Capture Clean & Enhance
Backend Cleaning QAS Batch QAS Phone Bureau Services QAS Email Bureau Services
Enhance QAS Unify NCOALink®, AAC, Suppression
Call Center QAS Pro
Web QAS Capture for Web Sites
Physical Addresses Phone numbers Email validation
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Questions
Questions after the event?
Email: [email protected]
Call: 888-727-3985
Visit: www.qas.com/batchupgrades
?Submit your questions now!
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Please visit www.qas.com for more information.