how internal social networks enable interacting and responding to employee needs
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Building a Digital Town Square and Internal Social Networking Capabilities at Pfizer
Bob Libbey
Pfizer Inc.May 22, 2012
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What We’ll Cover
• Our Challenge• Course of Action• Where We Are Today• Where We’re Going
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Pfizer At a Glance
manufacturingsites worldwide
revenuein 2011
$67BILLION
89 150countries
in which Pfizersells products
12products with sales
greater than$1 billion in 2011
R&D partner institutions
cash and products donated from U.S. and Puerto Ricoin 2010 globally
$3.1BILLION
250 #1Primary Care, Specialty Care
and Animal Health businesses worldwide
100,000colleagues around
the globe
MORE THAN
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Site proliferation and fragmentation– 410 information-based sites, 10,000 team sites – Info sites lack consistent look, feel, common
navigation– No single access point or consistent means for
connecting among sites
Inability to capture, track user satisfaction, site utility– No common means to measure satisfaction; no
consistent method to identify productivity improvement opportunities
Significant costs– Info-based sites cost $50,000–$250,000 to create
Our Original Technology Challenge
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Course of Action
• Moved to SharePoint 2007
• Began building team – Business Technology and Communications – to create PfizerWorld Super Site Platform
• Shaped long-term vision for site and broader platform
• Reset editorial standards
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The Broader Approach
• “Guidance without prescription” – policy, guidelines and other tools designed to enable intranet improvement; not to control content
• Committed to the “One Pfizer” ideal – vision, purpose and goals align online channels to strengthen “One Pfizer” communications
• Continuous Improvement – keep costs down, utility and usability high
• Clear Governance – Intranet Governance Committee with representatives from across enterprise and functions
Recipe for Success
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Page Views
60,518,608
PfizerWorld: 2011 in Review
Article Views 5,148,738
Unique Users
175,058
$12MM Savings
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Demand for Local Content
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Going Mobile
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MyWorld Activity
PfizerWorld Webpart
Page Views 812,700
Unique Users 41,377
Connections 83,949
Posts 3,386
Comments 5,998
First-Year Numbers
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PfizerWorld Webpart
• New interactive webpart on PfizerWorld home has increased MyWorld:• Access• Awareness• Usage
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Colleague Comments on MyWorld
“MyWorld [makes it] easy to get connected with my global colleagues and learn his/her thoughts. It makes me feel [as] if I were actually talking physically there.”
Kyoko Tominaga, Pfizer Medical, Japan
“I think this is a great facility for colleagues. The potential benefits on an individual & business basis of being able to reach out to a bank of 100,000 people globally are immense.”
Liam O'Carroll, Pfizer Global Supply, Ireland
“Like many, I'm a big fan of the capabilities that our internal social media provides. Giving colleagues a virtual agora provides benefits that most cannot even fathom yet.”
Daniel Morrissey, Consumer Healthcare, U.S.
“I find the new social networking features an integral part of my day. The ability to leverage the knowledge of Pfizer colleagues across the globe has greatly improved my ability to support the Oncology Business Unit and my other clients.”
Jason Abner, Business Technology, U.S.
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Where We’re Going
• Continued build-out of Super Site Platform, albeit slower growth
• Continued growth of MyWorld
• Virtual environment campus extension
• SharePoint 2010 Deployment
• Formalizing processes for repurposing PfizerWorld content for external use
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QUESTIONS?