A plan of action designed to achieve a long-term or overall aim.

Strategic marketing planning must

encompass all levels of organization.

Marketing plan

1.Strategic plan:

• Lays out target markets

• And the firm’s value proposition

2. Tactical plan:• Promotion• Merchandising• Pricing• Sales• Service

Mission statement efficiently incorporates a company’s long term goals, direction, vision and it’s value base.

Example:

Strategic planning!

Goal formulationOnce the SWOT analysis is performed, specific goals are outlined.

• Must be arranged from most to least important

• Should be quantitative• Realistic• consistent

Strategy formulation To achieve the set GOALS!

A little support does no harm!

A poor implementation can ruin the whole planning!

Record feedback and improve the loop!

Disclaimer:This presentation was created by RAMINDER SINGH, Thapar University during an internship by Prof. Mathur, IIM Lucknow.

http://www.iiminternship.com/