how is technology shaping our world
DESCRIPTION
Summer 2010 I prepared a presentation for a company about current technological trends, which were divided into four: 1. Media on the digital age 2. Creativity equals entrepreneurship 3. The internet of things 4. Atoms are the new bits Most of them are still valid today.TRANSCRIPT
How technology is shaping our world?
a trend report(June 2010)
byOriol pascual
Contents
1. Media on the digital age
2. Creativity = entrepreneurship
3. The internet of things
4. Atoms are the new bits
1Media on
the digital age
Traditional media
• Unidirectional; Monologue• Costly to produce & distribute• Narrow content options - top hits only
Why?
Constrained by physics
Traditional media constrains
CONSTRAIN MEDIA
Bookshelf space Newspaper, book, magazines
CD, vinyl, tape
Time (24h/day) Television
Radio
New Media
• Bi Multidirectional; Conversation • Affordable to produce & distribute• It’s everywhere: home, work, mobile, ipod,
media center• It’s about niche content
The Long Tail of content
Cell phone = TV station
Impact of new media
• Empowerment of the individual
• Democratization
• Always online
• Digitalization = Free production & distribution
2Creativity =
entrepreneurship
Impact of creativity & entrepreneurship
• Everyone is a creative
• Today, it is easier to monetize creativity
• The world is the marketplace
3The internet of
things
Impact of internet of things
• Objects join the net
• Easier to monitor behavior patterns
• Personalized solutions
4Atoms are
the new bits
Impact of atoms are the new bits
• Free design tools competing with high-end ones
• Original designs are freely distributed, modified, & reproduced
• Every garage is a potential factory
Summarizing
How technology is shaping our world?
How is technology shaping our world?
• Empowering individuals to create & monetize
• It is all about niche markets & content
• Distributed economy rules!