how is web 2.0 changing the world?
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Presentation Slides for NIMH Web Group Meeting on Social MediaTRANSCRIPT
How is Web 2.0 Changing the World?
Thursday, December 4 2008
Jim AngusOffice of Extramural Research
National Institutes of Health
[email protected] linkedin.com/in/jimangus
NIMH Web GroupNIMH Web Retreat
The Machine is Us/ing UsWho am I? Social Media 101
Ask Questions Any Time!
[email protected] linkedin.com/in/jimangus
What to expect...
http://mediatedcultures.net/ksudigg/?p=84
Who am I?
Paleontologist
Molecular Biologist
Museum Educator
Web Manager
Communications Director
http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
Social Media 101
What is Web 2.0?
What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have
a Web site. Most importantly though, Web 2.0 is community.
Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows.
In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links.
Web pages are no longer alone. They interact with other pages and
are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0
revolution.
It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.
Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php
Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm
Web 2.0
Complex - Social
Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
Web 2.0“Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”.
Wikipedia, 2007
Web 2.0“Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”.
Wikipedia, 2007
http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
Web 2.0RevolutionEvolution
Do we need to change how we communicate?
How is the news media perceived?How are government communications viewed?
How is social media perceived?
How is the news media perceived?
Shout out a few terms.
Slanted
Biased
Contrived
Slick
Calculated
How about government communications?
Shout out a few terms.
Bureaucratic
Formal
Convoluted
Disingenuous
Calculated
What about social media?
Authentic
Personal
Candid
Transparent
I can relate to him.
He’s just like me.
http://www.huffingtonpost.com/2008/02/27/us-weekly-barack-obama-_n_88683.html?page=2
How is Web 2.0 changing the
world?
Do government communications need to change?
Social SoftwareInstant Messaging
Text Chat
Internet Forums
Blogs
Wikis
Collaborative Real-time EditorsSocial Bookmarking
Virtual Worlds
Virtual Presence
Peer-to-PeerSocial Networks
Web 2.0 ExamplesSocial Networks
FaceBookLinkedInTwitterYouTube
Social Publishing SoftwareBlogsWikisPodcasts
TechniquesSyndicationTaggingMashups
Virtual Environments
Social Networks
Users interact and share information
Online communities emerge
Networks built around common interests, hobbies or causes.
Social Networking Website
Launched February 4, 2004
Membership initially limited to higher education students
Networks organized by city, workplace, school and region
USGS on Facebook
USGS Group
Discussion
USGS - Building Community
Discussion
Members
Content
USGS - Fostering Collaboration
USGS - Connecting People
Connecting on a personal
levelFinding
collaborative partners
USGS - Expanding Outreach
Connecting with constituents
Using new channels to deliver
content
Opportunities for Science?
Dialog with Potential Post Docs
Recruitment
Networking/Collaboration
Communities of Practice
Social Networking Website
Launched May 2003
Fosters professional networking and collaboration
> 30 million users as of November 2008
Your Network News
Keep track
of your colleagues Find
CollaborationPartners
Find Jobs
Manage Contact Lists
Keep up with your
colleagues.
Learn what people think
Connect People
FosterCollaboration
Connect People
Opportunities for Science?
Dialog with Potential Post Docs
Recruitment
Networking/Collaboration
Communities of Practice
Social Networking Website
Launched October 2006
Micro-blogging service that allows users to send brief, text-based posts
Who Uses Twitter?National Institutes of Health
Los Angeles Fire Department to Communicate During Natural Disasters(October 2007 Fires)
Higher Education to Alert Students (University of Texas)
Politicians to Alert Constituents(Edwards, Obama, Clinton)
Media Outlets to Break News (CNN)
NASA to Expand Outreach(Phoenix Mars Lander)
Reach New Audiences
NASA Makes Extensive Use of Twitter
SMS Alerts
NASA Makes Extensive Use of Twitter
USGS Makes Extensive Use of Twitter
USGS and Earthquake News
Blog Feeds to Twitter
NIH uses Twitter
Opportunities for Science?
Outreach
Public Engagement
Emergency Alerts
YouTube
Social Networking Website
Launched in February 2005
Designed to facilitate sharing of video
The NIH on YouTube
The NIH on YouTube
from who?
From Who?
YouTube
Try to Control the Message
or at least, Contribute to the Cacophony
What’s Interesting About YouTube?
What’s Interesting About YouTube?subscribe
more from this user
similar videos
rate the videoshare the video
critique the video
YouTube Channels - NIH Vodcasts
YouTube Channels - USGS
YouTube Channels - NASA
YouTube Channels - Politicians
Social Publishing Software
Users interact and share information
Online communities emerge
Networks built around common interests, hobbies or causes.
Blogs
Syndicated Content
One to a Few Authors
Public Comments
Ease of Publication
How can we use a blog?
Opinion
News
Calendar of Events
Distribution of Multimedia Content
Any Repetitive Item that can be Ordered by Date
TSABlog
- provides personal insights- great recruitment tool- connects volunteers
NIH Researcher
Shares Data
SI
NEI
Wikis
Hawaiian for “Fast”(40% faster!)
Collaborative Document Creation
Easy to Use
“Web Application”
ConfluenceWiki
Podcasts
Podcasts - multimedia by subscription (RSS)
Podcatchers - software that “aggregates” the podcasts (iTunes)
iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts
Podcasts - Three Kinds
Audio Only
Audio and “Slides”
Audio and Video
Synchronize with Apple’s iMovie
Why do a Podcast?
Cool and Contemporary
View “on the go”
Syndication/Subscription
Multiple Channels for Distribution
Alternative Learning
Photo Credit:http://thats-china.com/?m=200703
How hard are they to do?
Podcasting 101
Short and Focused - five minutes on a single topic, 20 - 30 minutes total
Descriptive Title
Interactive and Conversational
Good Sound Quality
Adequate Video Quality
SFMOMA Podcasts
Publish and Distribute
Your Web Site
iTunes
iPodder
Podcast Alley
Odeo.com
YouTube
NIH Podcasts
NIH Vodcasts
Techniques
Syndication
Tagging
Mashups
RSS - Really Simple Syndication
Web Feed
Standardized format
Used to update blogs, news headlines and podcasts
Aggregates content from multiple sources
Social Tagging
User generated taxonomy, i.e. Folksonomy
Collaborative tagging
Social indexing
Social Bookmarking - Del.icio.us
user generated keywords: linux, ubuntu, open source, software, operating system
8838 other links to this resource
Social Bookmarking - Del.icio.us
Library of Congress and Flickr
LOC hopes to meet two goals:
1) expand access to collections2) enhance meta data
Mashups
Web application
Combines data from multiple sources
United States Holocaust Memorial MuseumGoogle Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.
http://83.223.102.16/words/
Virtual Worlds
Virtual EnvironmentsUser interaction in a simulated environment
Real life attributes such as: economies, currency, employment, advertising, education
Social Interactivity
Immersive and compelling
WhyvilleVirtual Learning Environment for Kids
Avatars allow kids to interact.
Virtual Docents allow teachers to
interact.
Kids learn about the epidemics and vaccines.
Networked Environment
Created by its Residents
Not a Game... No Goals or Restrictions
Immersion and Interaction
Second Life
Second Life - Statistics
Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515
Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates.
Source: http://secondlife.com/whatis/economy_stats.php
Second Life
Second Life
Second Life is a 3D platform that can be used for:
Presenting, promoting, and selling content to a broad online audience
Collaborating and communicating in real time between multiple participants
Researching new concepts/productsTraining and educating in spaces
Second LifeWhat are public institutions doing in second life?
NASA/JPL
“Any sufficiently advanced technology is indistinguishable from magic.”
Arthur C. Clark(1917 - 2008)
What does the future look like?
You will never be lost.
You will always know where your friends are.
You will never lose anything important.
You will be surrounded by Magic.
How will this happen?
Mobile Computing
Wearable Computing
Pervasive Wireless Technology
Pervasive Exchange of Data
Interoperability and Standards
Ever Increasing Processor Speeds
Where is the NIH going?Dashboards “aggregate” content.
Content will be related to geospatial coordinates.
NIH Staff will be able to easily manage resources across the world.
Dashboards will evolve into “virtual overlays”.
Staff will have access to geospatial data from everywhere.
Source of preceding images: Richardbanks.com
http://www.slideshare.net/jcoireangus